Project Alert Violence Against Women - "Questions"

Up In The Sky

Up In The Sky Lagos, Nigeria

1294

Бренд: Project Alert Violence Against Women
Страна: Nigeria

Рекламодатель: Project Alert Violence Against Women

Заголовок	Questions
Агентство	Up In The Sky
Кампания	Stop The Blame
Рекламодатель	Project Alert Violence Against Women
Бренд	Project Alert Violence Against Women
Дата первой трансляции/Публикации	2017 / 11
Бизнес сектор	Институциональные/общественного интереса/некоммерческие организации
Слоган	STOP THE BLAME
История	IN THIS SHORT SPOT ON VICTIM BLAMING FROM PROJECT ALERT, A MAN HAS SOMETHING TAKEN FROM HIM…AND THEN THINGS GET WORSE
философия	This short film was shot using a contrast style - lure you in to feel empathy for a wrongly accused man (victim) and then switch the scenario to a woman facing unfair victim blaming
Проблема	In Nigeria, victims of domestic abuse are daily faced with secondary abuse - victim blaming and shaming. This happens both online and offline by both men and women. It is one of the reasons many victims do not come forward or leave abusive relationships.
Результат	So far, the campaign hashtag has generated over 1.5m mentions and a social media reach of over 1m across all social media chann The short film trended on Twitter with the simultaneous tweeting and retweeting, leading to ongoing discussions and positive sentiments by the public finally seeing how harmful and unfair secondary abuse is. Popular blogs have also picked up the film for review.
Тип медиа	Веб-фильм
Длина	141 seconds
Больше информации	http://www.projectalertnig.org/
Копирайтинг	JESSICA IWAYEMI
Главный продюсер агентства	Bolanle Akintomide
Креативный директор	Omaga Idirigbe
Иллюстратор	Olisa Ogbolu
Бренд-менеджмент / Стратегия	Olawale Mada