Заголовок | Microsoft TV Commercial |
Агентство | m:united/McCann |
Кампания | 3D Holiday |
Рекламодатель | Microsoft |
Бренд | Windows |
Дата первой трансляции/Публикации | 2017 / 12 |
Бизнес сектор | Бытовая электроника и аудио-видео техника |
философия | Microsoft’s new spot, 3D Holiday, is an animated story about the power of creativity, kindness and inclusion. The spot tells the story of a young girl who goes on an imaginary 3D adventure through space where she and “Gabe the Yeti” encounter various characters who need a little love and support—which they and their friends readily provide—culminating in a holiday celebration for all. A magical transition then takes us from the stars to a live action scene where we see the hero of our story, Sasha, on her Surface Book imagining the whole story. The spot encourages everyone to use their creativity to create a better, more inclusive world and gives a nod to the holiday season as a time for compassion and coming together. The majority of the characters in the ad were inspired by those available on Remix 3D, a Microsoft library and community site for sharing and evolving creations made with Paint 3D or other 3D programs. |
Тип медиа | Телевидение и кино |
Длина | |
VFX | MPC NY |
Послепроизводственный этап | MPC LA |
Менеджер по маркетингу | Hannah Westing |
Менеджер по маркетингу | Danna Brokaw (Global) |
Глобальный маркетинг бренда | Dawn Novak |
Главный управляющий | Deana Singleton |
Director | Jenny Leahy |
Бренд-менеджер | Kathleen Hall |
Арт-директор | Alberto Cerriteno (Windows Next) |
3D Supervisor | Chris Bernier |
2D Animation and Compositing | Tobey Lindback (Lead) |
SR Social Strategist | Jordan Berger |
Producer | Mel Senecal |
Designer | Andre DeCastro |
Менеджер проекта | Jessica Jacobson |
Руководитель проекта | Stella Warkman |
Producer | Monique Fitzpatrick |
President | John Dunleavy |
Музыкальный продюсер | Eric Johnson |
Музыкальный продюсер | Sam Belkin (associate) |
Managing Director | Kevin Nelson |
Head of Integrated Production | Aaron Kovan |
Директор стратегической группы | Todd Sussman |
SVP, group account director | Darla Price |
SVP, group account director | Sarah Keiber |
Global Strategy Director | Michelle Kiely |
Founder | Andrew Panay Founder Blk Ops |
Executive Creative Director | Daniela Vojta (EVP) |
Executive Creative Director | Susan Young |
Продюсер цифрового формата | Sean Flanigan |
Продюсер цифрового формата | Charlotte Popper |
Творческий технолог | Alicia Foor |
Креативный директор | Todd Brown |
Креативный директор | Dan Kim |
Копирайтер | Elina Rudkovskaya |
Chief Creative Operations Officer | Brian Klugman CCO Blk Ops |
Руководитель группы по связям с рекламодателями | Ellie Choi |
Руководитель группы по связям с рекламодателями | Molly Raker |
Директор рабочей группы клиента | Tina Galley (Exec) |
Директор рабочей группы клиента | Pat Six |
Медиа-агентство | Carat |
Sound Mix and Design | Heard City |
Редактор | Ethan Simmons |
Редактор | Catherine Gionfriddo |
VFX Supervisor | Rob Hodgson |
Producer | Katie Buckley |
Producer | Matthew Loranger |
Colourist | Adrian Seery |
Продакшн Студия | The Director’s Bureau |
Managing Director | Camila de Biaggi |
Head of Production | Brendan Kahn |
Animation Director | Marc Smith & MPC Creative |
Главный креативный директор | Tom Murphy |