| Заголовок | Walk: Fake taxis |
| Brief | Clandestine taxi networks have been set up around Paris Charles de Gaulle and Paris Orly airports. in addition to being illegal, this is dangerous for passengers, who are overcharged and uninsured in the event of an accident. So the agency created a campaign to alert travellers. Hidden risks lie behind the smile and window of a fake taxi... |
| Агентство |
agence W
|
| Кампания |
Walk : Fake taxis hide real risks
|
| Рекламодатель |
Aéroports de Paris
|
| Бренд |
Aéroports de Paris
|
| Posted | Июль 2019 |
| Бизнес сектор | Авиакомпании, аэропорты, железные дороги, автобусные линии, паромы и круизы
|
| Слоган | Fake taxis hide real risks |
| История | Clandestine taxi networks have been set up around Paris-Charles de Gaulle and Paris-Orly airports. With more than 100 million passengers welcomed by Paris Aéroport in 2018, this phenomenon has an impact on tourists as well as official taxi and VTC drivers. In addition to being illegal, this practice is dangerous for passengers who are overcharged and not insured in the event of an accident. To counter this phenomenon, Walk created an advertising campaign for Paris Airport in airports, in daily newspapers and animated displays, to alert all passengers. To bring out the theme in the general public, by assuming a strong purpose, and which makes them react. "The creative idea is to show that behind the smile and window of a fake taxi are hidden real risks... The bias is to symbolize these risks by referring to the figures of the thriller cinema" says Gabriel Lippis, Creative Director of WALK. |
| Тип медиа |
Рекламный щит
|
| Креативный директор |
Gabriel Lippis
|
| Копирайтер |
Asma Kanzari
|
| Artistic Director |
Vincent Berard
|
| Фотограф |
Hervé Plumet
|
| Managing Director |
Grégoire Weil
|
| Директор рабочей группы клиента |
Marguerite de Lacharrière
|
| Менеджер проекта |
Sarah Djerroudi
|
| Директор по коммуникациям |
Elise Hermant
|
| Бренд-менеджер |
Capucine Lemaire
|
