Chloe Rosiaux
Копирайтер at TBWA\PARIS
France
ЗаголовокAutism can work (French)
Агентство
Кампания Autism Can Work
Рекламодатель Andros
Бренд Andros
Дата первой трансляции/Публикации 2018
Бизнес сектор Корпоративные коммуникации
История What if we were all wrong about Autism ? What if Autism was just another form of intelligence, misunderstood and left unexploited ? Could autistic specificites, well-employed, be valuable work skills ? Work, as everybody knows, is the first factor of social insertion. Based on that strong belief, Andros – one of the main food leaders in France – and its partner agency decided to change the way people look at Autism.Where society sees Autists as compulsive people, we see compulsively focused people. In their obsessional behaviors, we see obsession for precision. So how can we turn these “inhabilities” into capacities ? By creating AUTISM CAN WORK. A care program that is a career program.
Тип медиа Анализ ситуации
Длина
Global Chief Creative Officer
Главный креативный директор
Главный креативный директор
Главный креативный директор
Креативный директор
Копирайтер
Копирайтер
Арт-директор
Арт-директор
Продакшн Студия
Директор
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