| Заголовок | Brahma Phone |
| Агентство | Africa |
| Кампания | Brahma Phone |
| Рекламодатель | Ambev |
| Бренд | Brahma |
| Дата первой трансляции/Публикации | 2024 / 2 |
| Бизнес сектор | Пиво, сидр, лагерное пиво |
| философия | AMBEV's Brazilian beverage icon, Brahma beer, fresh from elevating the spirit of the Brazilian Carnival as its biggest sponsor, is preparing to bring the same joy to other large events and gatherings by making it easy for partygoers and festival gatherers to leave their phones behind while remaining connected. This move isn't just about taking a beloved beverage global; it's about sharing a unique approach to enjoying festivities without a fret. Brahma Phone was the best option for partygoers for four days. Brazilian Carnival, a spectacular showcase of carefree revelry, often sees its luster dimmed by concerns over personal belongings, particularly smartphones. Brahma’s response? The ingenious Brahma Phone: a device designed for festival-goers to carry into the heart of the party, stripping back to only what’s essential: calling, SMS, GPS, a transportation app, and an 8-megapixel camera. This innovation lets party-seekers leave their high-tech worries behind, ensuring the celebratory spirit remains unbroken. Celebration Without Complications Brahma believes in making every moment of celebration count, unhindered by concerns of loss. The Brahma Phone introduction at Carnival was met with such a positive reception, it’s only natural that the brand brings that same carefree spirit to other events. The focus remains on promoting stress-free times at some of the world's most iconic gatherings. Crafted in collaboration with Brazil’s Africa Creative of Omnicom Group’s DDB Worldwide, the Brahma Phone stands as a symbol of creativity and consumer connection. “Brahma is more than a beer; it's a brand that solves real problems for those eager to celebrate life fully. This project perfectly encapsulates our approach to meaningful engagement with our consumers,” comments Sergio Gordilho, Co-President and CCO of Africa Creative. For Revelers Everywhere Available to those over 21, the Brahma Phone underscores Brahma’s broader vision of fostering greater freedom across a variety of public festivities. This initiative is poised to spread far beyond Brazil and Carnival, offering a novel way to experience the fun without the usual encumbrances. Brahma warmly invites all to embrace the liberation the Brahma Phone offers. Both the brand and its agency partner are excited about sharing the Brahma Phone to future gatherings. Brahma’s palpable excitement about enhancing audiences’ celebratory experiences with innovations that prioritize letting go, simplicity, is the essence of festivity. |
| Тип медиа | Брендированный контент |
| Длина | |
| Главный креативный директор | Sergio Gordilho |
| Co-CCO | Nicholas Bergantin |
| Креативный директор | Henrique Martins |
| Креативный директор | Raphael Santos |
| Креативная команда | Raphaela Filippetto |
| Креативная команда | Lucas Menegotto |
| Креативная команда | Rafael Teixeira |
| Главный операционный директор | Giovanna Carvalho |
| Управление аккаунтом | Rafael Marques |
| Управление аккаунтом | Vivianne Santos |
| Управление аккаунтом | Luisa Pires |
| Управление аккаунтом | Giulia Fernandes |
| VP Media | Pedro Eustachio |
| Медиа-команда | Thiago Martinez |
| Медиа-команда | Victor Berto |
| Медиа-команда | Caroline Richa |
| Медиа-команда | Victoria Molina |
| Медиа-команда | Carolina Oliveira |
| Медиа-команда | Wenderson Gontijo |
| VP, Planning | Ana Paula Kuroki |
| Группа планирования | Pedro Paulo Martins Fernandes |
| Группа планирования | Renata Ribeiro da Silva |
| Группа планирования | Giovanni Cozer |
| VP of Special Projects and Creative Content | Juliana Leite |
| Director of Special Projects | Lica de Souza |
| Менеджер проекта | Thays Miranda |
| Креативный продюсер | Theo Etlin |
| Креативный продюсер | Giovanna Lima |
| Креативный продюсер | Lais Cattena |
| Креативный продюсер | José Henrique |
| Креативный продюсер | Raquel Martins |
| Production Assistant | Valentina De Luca |
| Product Personalization | Monkey Produções |
| Director of Customer Service | Renata Romo |
| Director of Production | Talita Matteoni |
| Executive Director | Paula Correia |
| Production Assistant | Carolina Martins |
| Сценограф | José Roberto Santos |
| Logistics | Ramon Santos |
| Графический художник | Fabio Ferreira |
| Visual Communication | TKCV |
| Типография | Oba Print |
| Продюсер агентства | Rodrigo Ferrari |
| Продюсер агентства | Tais Olhiara |
| Продюсер агентства | Carmen Castilho |
| Image Production | Kaus |
| Директор | Los Pibes |
| Оператор-постановщик | Joao Frohlich |
| Исполнительный продюсер | Thiago Mascarenhas |
| Исполнительный продюсер | Camila Martinez |
| Продюсер | Carol Duarte |
| Координатор производства | Larissa Luisi |
| 1st AD | Vinicius Lombardi |
| 2nd AD | Mariana da Cruz Fernandes |
| 1st AC | Adinan Feijó Lopes |
| 2nd AC | Daniel da Cruz Oliveira |
| Production Director | Hugo Castelo Branco |
| Помощник производства | Marcos Rodrigo do Nascimento |
| Костюм | Fabiana T de Souza |
| Casting Producer | Eduardo Bruno Felsmann Junior |
| Location Producer | Fabiano Anacleto Ramos |
| Гример | Cristina Rodrigues Malta |
| Послепроизводственный этап | Guava Post |
| Post Service | Letícia Almeida |
| Редактор | Lucas Brasileiro |
| Finishing | Renan Chagas |
| Колорист | Acauan Pastore |
| Компания, которая занимается визуальными эффектами | Flow Effects |
| Производство аудиофонограмм | Satelite Audio |
| Музыкальный руководитель | Roberto Coelho |
| Музыкальный руководитель | Kito Siqueira |
| Музыкальный руководитель | Hurso Ambrifi |
| Music Account Services | Fernanda Costa |
| Music Account Services | Renata Schincariol |
| Music Account Services | Daniel Chasin |
| Music Production | Roberto Coelho |
| Music Production | Hurso Ambrifi |
| Music Production | Charly Coombes |
| Music Production | Thiago Colli |
| Music Production | Koitty |
| Assistant Music Production | Alexandre Avicena |
| Finished Artist | Carla Córnea |
| Finished Artist | Vithor Moraes |
| Finished Artist | Arthur Dossa |
| Finished Artist | Iran Ribas |
| Finishing Assistant | Esteban Romero |
| Координатор производства | Camila Guedes |
| Координатор производства | Letícia Oliveira |
| Координатор производства | Bea Vieira |
| Координатор производства | Mariana Tardelli |
| Производство фото | Thinkers Studios |
| Директор | Hick Duarte |
| Lighting | Gaël Oliveira |
| Assistant Photographer | Larissa Saito |
| Assistant Photographer | Joe Saito |
| Styling | Thathi Yumi Kurita |
| Styling Assistant | Larissa R |
| Styling Assistant | Adalberto A |
| Wardrobe | Dona Antonia |
| Beauty | Jake Falchi |
| Beauty Assistant | Pamela Hubner |
| Beauty Assistant | Cintia Suzuki |
| Nails | Amara Conceição |
| Mock-up FX | Hugo Mockup 10 |
| Кастинг | Brenda Queiroz |
| Кастинг | Beatriz Lima |
| Кастинг | Leandro Santos |
| Mof | Felipe Caparroz |
| Production Assistant | Dayane Fabião |
| Управляющий производством | Renato Guedes |
| Продакшн Студия | DraftLine Integrada |
| Head of Audiovisual Production | Julia Kannebley |
| Executive Production | Karin Stuckenschmidt |
| Executive Production | Carlos Grubber |
| Продюсер | Bruno Carneiro |
| Approval Client | Daniel Wakswaser |
| Approval Client | Maurício Landi |
| Approval Client | Joice Carvalho |
| Approval Client | Mariana Montoaneli |
Больше работы
СМОТРЕТЬ ВСЕThe Exiled Team
- БРЕНД:
- Brahma beer
- АГЕНТСТВО:
- Africa
Foamy Haircut
- БРЕНД:
- Brahma Beer
- АГЕНТСТВО:
- Africa
#GoEqual
- БРЕНД:
- #GoEqual Movement
- АГЕНТСТВО:
- Africa