Public Transport Behaviour 2018 - "Male"

Focus Advertising Dublin, Ireland

1879

Заголовок	Male
Brief	While promoting an “anti-racism on public transport” message, the brief challenged us to create engagement with our passengers. To deliver on this, we organised branded photo booths in high footfall areas and asked commuters to "become part of the bigger picture". We took photos of over 1,000 commuters and then engaged the renowned artist Charis Tsevis to create big picture images from these smaller images.Using the heading "Join us on the Journey", also played to the fact all those appearing in the image, were in fact commuters.
Агентство	Focus Advertising
Кампания	Join us on the journey
Рекламодатель	National Transport Authority
Бренд	Public Transport Behaviour 2018
Posted	Ноябрь 2018
Бизнес сектор	Институциональные/общественного интереса/некоммерческие организации
Слоган	Racism has no place on public transport
История	National Transport of Ireland partnered with Immigrant Council of Ireland to communicate the message, racism has no place on public transport.
Тип медиа	Печать
Креативный директор	John Walsh
Копирайтер	Kevin Murray
Арт-директор	Kieran Brennan
Иллюстратор	Charis Tsevis
Печатник	Mark Nally