| Заголовок | “It is not a bag. It is Le Pliage Re-Play.” |
| Brief | Inspired by Longchamp’s ongoing sustainable production initiative, the film is a reimagination of the upcycling process used in Longchamp ateliers. Cheerfully celebrating the innovative creation of the new Le Pliage Re-Play, two friends playfully unspool the ends of fabric rolls to craft their own dance partners, who conveniently hold the womens’ Longchamp bags. An interactive display of fashion and function, “Replay” is an ode to Longchamp’s rich history of authenticity and bold creativity. |
| Агентство | FRED & FARID Paris |
| Кампания | It is not a bag. It is Le Pliage®️ |
| Рекламодатель | Longchamp |
| Бренд | Longchamp |
| Posted | Ноябрь 2022 |
| Бизнес сектор | Одежда, мода и обувь |
| История | Longchamp’s Le Pliage bag has held its iconic status for decades due to its timeless style and luxury craftsmanship. But as the world shifts toward an eco-forward future, more shoppers are prioritizing sustainable production and visibility over blind purchasing. To appeal to these conscious consumers, Longchamp needed to capitalize on their luxury status while creating a bag that embraces this new customer desire. |
| Тип медиа | Телевидение и кино |
| Главный креативный директор | Fred & Farid |
| Управляющий директор | Séverine Autret |
| Креативный директор | Chelsea Steiger |
| Копирайтер | Ciana Alessi |
| Делопроизводитель | Charlotte Dacier |
| Продюсер агентства | Agnès Bouille |
| Продакшн Студия | Studio Sander Plug |
| Директор | Sander Plug |
| Фотограф | Sander Plug |
| Продюсер Продакшн Студии | Maarten le Roy |
| Костюмы / Стилист | Thomas Vermeer |
Больше работы
СМОТРЕТЬ ВСЕJ'aime les filles
- БРЕНД:
- Longchamp
- АГЕНТСТВО:
- FRED & FARID Los Angeles
Re-Play
- БРЕНД:
- Longchamp
- АГЕНТСТВО:
- FRED & FARID Paris
Cuir
- БРЕНД:
- Longchamp
- АГЕНТСТВО:
- FRED & FARID Paris
King ou Double
- БРЕНД:
- Burger King
- АГЕНТСТВО:
- Buzzman