| Заголовок | Egg Hijack Case (Board) |
| Агентство |
Ogilvy Chicago
|
| Кампания |
Egg Hijack
|
| Рекламодатель |
Tyson Foods
|
| Бренд |
Jimmy Dean
|
| Дата первой трансляции/Публикации |
2021 / 6
|
| Продукт |
Jimmy Dean
|
| Бизнес сектор | Продукты питания
|
| История | Eggs are the first thing that comes to mind when it comes to breakfast. Jimmy Dean Sausage, iconic in its own right, is not. So, we sought to do something about it. We turned every egg in existence – edible or not, fictional or real – into a coupon for Jimmy Dean. First we taught AI how to recognize an egg, requiring the scanning of 10,000 unique eggs of different shapes, sizes, textures and colors. Then we turned it into a net-new technology, which we took to Snapchat and Amazon platforms. There, anyone could scan any egg, which would be immediately detected and turned into a coupon for Jimmy Dean. |
| Тип медиа |
Анализ ситуации
|
| Deputy Worldwide Chief Creative Officer |
Joe Sciarrotta
|
| Исполнительный креативный директор |
Isaac Pagan Munoz
|
| Креативный директор |
Pat Seidel
|
| Креативный директор |
Chris Rose
|
| Креативный директор |
Michael Franklin
|
| Ассоциированный креативный директор |
Giovanni Muratori
|
| Executive Design Director |
Gabe Usadel
|
| Креативный директор |
Olen Amelia
|
| Дизайн |
Olen Amelia
|
| Исполнительный продюсер |
Mike Diedrich
|
| Senior Producer |
Justin Moreno
|
| Executive Director of Digital Production |
Preeti Shah
|
| Technology |
Preeti Shah
|
| Директор |
Jessica Rivera
|
| Цифровое производство |
Jessica Rivera
|
| Senior Editor |
Christopher Mines
|
| Group Director |
Kaare Wesnaes
|
| Творческий технолог |
Kaare Wesnaes
|
| Директор по стратегии |
Karl Turnbull
|
| Руководитель планирования группы |
Katie Sheeran
|
| Associate Strategy Director |
Jaime Mougan
|
| Управляющий директор |
James Hidden
|
| Директор рабочей группы клиента |
Adam Legrand
|
| Директор рабочей группы клиента |
Jordan Hallmark
|
| Делопроизводитель |
Maddie Savin
|
| Медиа директор |
Mindshare
|
| Послепроизводственный этап |
The Mill Chicago
|
| Фотограф |
Lucas Zarebinski
|
| Послепроизводственный этап |
Optimus
|
| Deputy Worldwide Chief Creative Officer |
Joe Sciarrotta |
| Executive Creative Director |
Isaac Pagán-Muñoz |
| Creative Director |
Pat Seidel |
| Creative Director |
Chris Rose |
| Creative Director |
Michael Franklin |
| Associate Creative Director |
Giovanni Muratori |
| Executive Design Director |
Gabe Usadel |
| Creative Director, Design |
Olen Amelia |
| Executive Producer |
Mike Diedrich |
| Senior Producer |
Justin Moreno |
| Executive Director of Digital Production & Technology |
Preeti Shah |
| Director, Digital Production |
Jessica Rivera |
| Senior Editor |
Christopher Mines |
| Group Director, Creative Technology |
Kaare Wesnaes |
| Chief Strategy Officer |
Karl Turnbull |
| Group Planning Director |
Katie Sheeran |
| Associate Strategy Director |
Jaime Mougan |
| Managing Director |
James Hidden |
| Account Director |
Adam LeGrand |
| Account Director |
Jordan Hallmark |
| Account Executive |
Maddie Savin |
| Media |
Mindshare |
| Production & Post Production |
The Mill |
| Photographer |
Lucas Zarebinski |
| Platform Partner |
Snap Chat Platform Partner: Amazon |
| Post Production |
Optimus |
