| Заголовок | Meditation :15 |
| Агентство | Preston Spire |
| Кампания | Love + Medicine |
| Рекламодатель | Gunderson Health System |
| Бренд | Gunderson Health System |
| Дата первой трансляции/Публикации | 2018 / 3 |
| Бизнес сектор | Больницы, медицинские учреждения и медицинские услуги |
| философия | kaboom and director michele atkins reunite with agency Preston Kelly on a new Love + Medicine campaign for Gundersen Health System. This year’s campaign, the fourth collaboration between Kaboom, director atkins and Preston Kelly, takes inspiration from real patient stories whose lifestyle changes are central to a happier, healthier existence. At the heart of each narrative featuring a diverse series of challenges and how the simple adoption of exercise, meditation, and healthful eating can have a big impact. atkin’s directorial approach, observational and naturalistic, imbues each spot with a sense of welcoming and warmth. This year’s campaign also includes companion pieces, 15 spots that offer additional vantage points on health: a cyclist’s eye view, the Zen of meditation, and a smoothie recipe brought to life with stop motion. |
| Тип медиа | Digital |
| Длина | |
| Chief Business Development | Pamela Mass |
| Marketing Officer | Pamela Mass |
| Marketing Information Specialist | Julie Besl |
| Creative Services Manager | Kendra Maggert |
| EVP | Chris Preston |
| Creative Director | Chris Preston |
| Producer | Anne Swarts |
| ACD Art Director | Melissa Tresidder |
| ACD | Terry Thomas |
| Копирайтер | Terry Thomas |
| Associate Account Director | Ron Hall |
| Production Company | Kaboom |
| EP | Lauren Schwartz |
| Director | Michele Atkins |
| DP | Michele Atkins |
| HOP | Steven Sills |
| Post | Drive Thru |
| EP | Beth Wilson |
| Редактор | Mike Uzendoski |
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