Директор at Skunk

Alienware - "Space Marine"

Dell Blue , United States

4413

Бренд: Alienware
Страна: United States

Рекламодатель: Dell

Заголовок	Space Marine
Агентство	Dell Blue
Кампания	Be More Alien
Рекламодатель	Dell
Бренд	Alienware
Дата первой трансляции/Публикации	2024 / 3
Бизнес сектор	Компьютеры, личные цифровые устройства и калькуляторы
философия	Private Island’s Chris Boyle dives headfirst into the gaming experience with a set of genre-bending films for Alienware. The “Be More Alien” campaign sees casual gamers transported from their homes into classic gaming genre settings. From battle-hardened Space Marines to fantasy creatures and stealthy cyberpunk looting, enchanted forests, psychedelic alien planets and gritty dystopias are brought to life under the direction of Chris Boyle and the PI studio, with comedy, great performance and craft. The project was 10 months in the making with Private Island collaborating with Agency Dell Blue early in the process to shape the creative with multiple scripts developed and finessed. The Private Island studio created Gen AI style frames, animatics and previs before the selected final three scripts went into production. Originally scripted as 15”s for airing, Dell Blue saw the huge potential in the work, extending two of the three spots into 30” spots. The 6-day production was shot in Ljubljana with massive hand-crafted set builds, to allow as much of the action as possible to be captured in-camera before the Private Island studio dived into the post to fully realise Chris Boyle’s vision for each of the worlds.
Тип медиа	Digital
Длина	30 seconds
Рынок	Slovenia
Исполнительный креативный директор	Seth Perisho
Креативный директор	Cristina Reyna-Neal
Специалист по работе с заказчиками	Bailey Meyers
Senior Art Director	Jacqueline Byrne
Senior Copywriter	Zach Stevens
Исполнительный продюсер	Megan Murray
Dir. Glob. Gaming Campaigns	Chris Saylor
GCL Gaming Campaigns	Emily Leuba-Jones
Продакшн Студия	Skunk
Owner	Matt Factor
Исполнительный продюсер	Shelly Townsend
Продакшн Студия	Private Island
Директор	Chris Boyle
Исполнительный продюсер	Helen Power
Продюсер	Áine O’Donnell
Оператор-постановщик	Benedict Spence
1st AD	Paul McCann
Animatics & Previs	Private Island
Редактор	Kuba Sobieski
Storyboard Artist	Alex Moore
Производственная сервисная компания	Division Productions
Компания, которая занимается визуальными эффектами	Private Island
Компания, которая занимается визуальными эффектами	WE ARE COVERT
Колорист	Alex Gregory
Покраска	No8