| Заголовок | Tap For Your Town |
| Агентство | McCann Sydney |
| Кампания | Tap For Your Town |
| Рекламодатель | Mastercard International |
| Бренд | MasterCard Contactless |
| Дата первой трансляции/Публикации | 2017 / 8 |
| Бизнес сектор | Банковские и финансовые услуги, инвестиции, биржевые маклеры |
| философия | Mastercard together with McCann Sydney, has launched a campaign aiming to change behaviour of New Zealanders from a card inserting, pin punching nation, to a country of proficient tappers. The campaign, 'Tap for your town to play Richie', seeks to evoke a sense of home pride for New Zealanders, making tapping a 'town duty' as locals tap it out for a chance to see and play their hero, Richie McCaw. The first phase of the campaign is supported via TV, outdoor and point of sale, along with digital and targeted social executions. Taps will be counted from 19th June - 27th August before the winning town is announced and anticipation builds in the lead up to game day. |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | New Zealand |
| Head of Marketing & Communications | Sarah Pike |
| Director Consumer Marketing | Anthony Dumont |
| Analyst Marketing | Lauren Skinner |
| Eexcutive Creative Director | Jerker Fagerstorm |
| Creative Director | Marcus Tesoriero |
| Копирайтер | Jonathon Shannon |
| Арт-директор | Long Truong |
| Group Account Director | Loryn Garnsey |
| Специалист по работе с заказчиками | Caroline Drury |
| Producer | Colin Tuohy |
| Producer | Sam Harris |
| Planning Director | Ian Macdonald |
| Production | Waitemata Films Ltd |
| Director | Gary John |
| Executive Producer | Julie Easton |
| Producer | Phil Liefting |
| Звук | Franklin Rd New Zealand |
| Engineer | Ryan Dickinson |
| Producer | Tess Dixon |
| Media Agency | Carat NZ |
| Business Director | Nick Dykes |
| Strategy | Jolene D'Souza |
| PR | Acumen |
| Account Director | Chloe Hood |
| Account Manager | Emma Ward |
| Event Execution | Octagon |
| Agency Director | Andrew Clarke |
| Acccount Director | Kirsty Jones |
| Делопроизводитель | Courtney Glennon |
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