| Заголовок | #QuestionsThatMatter, 2 |
| Агентство | DDB Paris |
| Кампания | #QuestionsThatMatter |
| Рекламодатель | UNESCO |
| Бренд | UNESCO |
| Дата первой трансляции/Публикации | 2021 / 5 |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
| История | "The sovereignty of the people and the freedom of the press are two entirely correlative things," Alexis de Tocqueville. Some crises can act as revelators. What was striking during the Covid-19 crisis was this deep dependence on public goods such as water, transit, health infrastructure and equipment… Goods so common that we forget how vital they are. Information is one of those fundamental assets. The role of journalists in a society is to inform, investigate and denounce. More than just a right, press freedom is the sine qua none condition for any democracy. If people do not know what is happening in their society, if their leaders, if economic, moral or religious powers act under the veil of secrecy, no one is able to act. Through 5 symptomatic questions of today’s world and by confronting readers directly with the effects of censorship, UNESCO asks us about the individual and collective consequences of a lack of press freedom. Without this possibility to ask questions: those that annoy, those that disturb, we are all deprived of information, and by the same action. To silence a journalist is to silence all of us. |
| Тип медиа | Интегрированные медиа / 360 Активация |
| Руководитель группы по связям с рекламодателями | Vincent Leorat |
| Руководитель группы по связям с рекламодателями | Mathieu Bliguet |
| Руководитель группы по связям с рекламодателями | Justine Roux |
| Исполнительный креативный директор | Alexander Kalchev |
| Копирайтер | Laurenza Lea |
| Арт-директор | Idriss Dabré |
| Press Relations Director | Anne-Marie Gibert |
| Планировщик счета | Cedric Ledoux |
| Эксперт по соц. сетям | Sébastien Balondrade |
| Продюсер печати | Jocya Mallet |
| Закупщик художественного оформления | Corinne Persch |
| Закупщик художественного оформления | Gaëlle De Pompignan |
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