Leticia Baptista
Служба учетной записи at WMcCann
São Paulo, Brazil
ЗаголовокTrump
Агентство
Кампания Unwanted Gifts
Рекламодатель The Salvation Army
Бренд The Salvation Army
Дата первой трансляции/Публикации 2018 / 4
Бизнес сектор Институциональные/общественного интереса/некоммерческие организации
философия A provocative new campaign for The Salvation Army of Brazil uses humor to drive donations instead of the usual emotional, heart-tugging approach. The new campaign, “Unwanted Gifts,” created by the advertising agency WMcCann Brazil, uses colorful and exaggerated illustrations of international politicians, such as Donald Trump and Kim Jong-Un, to show that what may not fit some, may be perfectly useful to others. Print ads feature a Donald Trump figure receiving a Mexican hat and Kim Jong-Un receiving an “I Love NY” T-Shirt. Both ads carry the tagline,“It may not be perfect for you, but it’s perfect for us.” The online film/TV commercial takes a much different narrative but arrives at the same conclusion about unwanted objects having value for the Salvation Army. The bizarrely humorous film features a plaid family in a plaid environment exchanging plaid gifts, but the daughter receives a shocking, polka-dot shirt – perfect for a donation to the Salvation Army.
Тип медиа На открытом воздухе / вне дома
CCO
CCO
Creative Director
Creative Director
Creative
Creative
Account
Account
Account
Account
Projects
Projects
Projects
Production
Production
Production company
Director
Director of Photography
Executive production
Executive production
Редактор
Специалист по работе с заказчиками
Специалист по работе с заказчиками
Post Production
Illustrator Estúdio Ícone
Иллюстратор
Иллюстратор
Иллюстратор
Soundtrack
Musical Production
Sonoplasty
Bandmaster
Mixing
Account manager
Coordination
Coordination
Client approval
Client approval
Client approval

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