Заголовок | 3 Dimensional Unpacked |
Агентство | Cheil Worldwide |
Кампания | 3 Dimensional Unpacked |
Рекламодатель | Samsung |
Бренд | Samsung Galaxy Note 8 |
Posted | Апрель 2018 |
Бизнес сектор | Мобильный телефон и планшеты |
История | The Brief : To Effectively Deliver The Launch Of Galaxy Note8 To Global Media And Consumers, Building Anticipation For The New Product And Creating Post-event Buzz. The Strategy : Samsung Galaxy Note8 Unpacked Selected A Venue That Could Embrace A New And Huge 3 Dimensional Screen. With Content Material That Can Effectively Visualize The Product Features Through Spatial And Illusional Effects Of The 3-sided Screens, Both Attendees At The Event And Millions Of Livestream Viewers Were Presented With An Immersive And Unforgettable Launching Event Experience. The Execution/the Execution & Craft : Several Graphic Simulations Were Gone Through As The Actual Screens Are Constantly Being Tuned Until The Last Minute. As There Are Limitations To Visualize The 3d Content On A Computer, A Mini Stage - One-eighth The Size Of The Real Stage – Was Set Up For Precise Testing And Editing Purposes. For A Successful Launch Of A New Product, Any Distortions Of The Product Were Unaccepted; The Visuals Were Adjusted So That Product Images Can Be Perfectly Presented On The Three Sides. This Process Also Allowed The Team To Develop Content With Mystical Effects Such As The Product Floating The Result : Samsung Galaxy Note8’s ‘3 Dimensional Unpacked’ Successfully Introduced The Revival Of The Note Series Through Its Grand Screen And Immersive Content. 1,700 Attendees At The Event Cultivated Numerous Pr Articles That Roused Viral Effects. This Project Reached Up To 47 Million Live Digital Viewers Worldwide. |
Тип медиа | Анализ ситуации |
Длина | |
Исполнительный креативный директор | Jonghee Yoo |
Creative Director | Hakkyun Choi |
Копирайтер | Sohyun Lee |
Арт-директор | Yunji Jeong |
Арт-директор | Hongkoo Sohn |
Арт-директор | Heekyung Keum |
Арт-директор | Eunkyung Seo |
Head Of Be Business Group | Jihyun Park |
Head Of Be Business | Jaesan Kim |
Head Of Be Division | Eun-sook Koh |
Head Of Be Division | Hwanjoon Cho |
Account Director | Colin Kwon |
Специалист по работе с заказчиками | Jaesung Lee |
Специалист по работе с заказчиками | Eunbee Kyung |
Account Executive | Dakyung Lee |
Директор по стратегическому планированию | Jaewoong Yang |
Strategic Planning Manager | Hyunmin Lee |
Strategic Planning Manager | Inho Kim |
Strategic Planning Manager | Ju Hyun Lee |
Стратегический планировщик | Areum Han |
Agency Producer | Youngjin Oh |
Film Production Company | Museum, Seoul |
Director | Jongmin Lee |
Post-production Company | Solid Vfx Lab, Seoul |
Post-production Company | designfever, Seoul |
Post-production Company | sila Sveta, Seoul |
Post-production Company | Invnt, Seoul |
Other Post-production Credits | Jaecheol Song |
Other Post-production Credits | Park Suchun |
Other Post-production Credits | Lee Juhwan |
Other Post-production Credits | Oh Jooheon |
Other Post-production Credits | Choi Sanghyun |
Other Post-production Credits | Alexander Us |
Other Post-production Credits | Mike Kitson |