Itaú Argentina - "Promo"

Grey Group Argentina

Grey Group Argentina Buenos Aires, Argentina

6006

Бренд: Itaú Argentina
Страна: Argentina

Рекламодатель: Banco Itaú

Заголовок	Promo
Агентство	Grey Group Argentina
Кампания	One Chat Away From Everything
Рекламодатель	Banco Itaú
Бренд	Itaú Argentina
Дата первой трансляции/Публикации	2021 / 5
Бизнес сектор	Банковские и финансовые услуги, инвестиции, биржевые маклеры
философия	In Latin America the use of WhatsApp has practically replaced texting. Just in Argentina, 84% of cell phone owners use WhatsApp as their main messenger channel, so nowadays, conversations via this app are part of daily life and go through mostly all social interactions. From meetings, collections for gifts up to chats of school ́s parents, this way of communication has its own codes and etiquette where we feel comfortable and safe, because it represents a friendly mode of communicating, practical, free, and easy to use. These same attributes are now offered by the new Itaú Chat Account: the first bank account in Argentina to be opened, operated, and closed directly via WhatsApp, free of charge for life and without the need to download any app, resulting in a totally innovative and unique product on the market. The campaign, created by Grey Argentina, is anchored in two presentation spots and a promo that, with humorous tone and dizzying script, tour the most recognizable places of our interactions at WhatsApp, highlighting how it is possible to use that same familiarity to conduct banking operations. With Chat Account it is possible to transfer money up to $100,000 per day, consult balances and movements, reload the subway and cell phone cards, buy in digital form with a virtual debit card or generate an order of withdrawal of cash without card from ATMs. Also, in the near future, it will be possible to make QR payments in stores and receive personalized attention to queries. This account aims to attract new customers, and to help banking in overall. It is not necessary to have an account in any bank or financial knowledge. It is very simple to operate, and you only need to have the WhastApp application downloaded on your cell phone. And in turn, it is ideal for younger people accustomed to managing their finances in a virtual way because it has a simple and easy to understand language. And Itaú customers can also do operations using WhatsApp as a channel.
Тип медиа	Digital
Длина	41 seconds
Regional Chief Creative Officer	Diego Medvedocky
Главный исполнительный директор (CEO)	Denise Orman
Главный креативный директор	Hernán Kritzer
Главный креативный директор	Alejandro Devoto
Главный креативный директор	Lisandro Cardozo
Креативный директор	Gonzalo Fernández
Креативный директор	Juan Ure
Business Team	Florencia Niemetz
Business Team	Luciana Patriarch
Business Team	María José Amson
Business Team	Facundo Ferrero
Business Team	Simón Dukart
Директор по стратегии	Sol Martin
Planner	Manuel Rubina
Управляющий производством	Pablo Molina
Продакшн Студия	Argentinacine
Директор	Augusto Giménez Zapiola
Директор	Martín Holzman
Исполнительный продюсер	Diego González
General Producer	Nano Tidone
Продюсер	Germán Escande
Послепроизводственный этап	VFX Ratio
Аудио послепроизводственный этап	Porta Estudio
Музыка	Tandem Music
Покраска	Pentimento Color Grading
Менеджер по рекламе	Carolina Belzunce
Менеджер по рекламе	Silvia Costa
Менеджер по рекламе	Mariano Pastore
Менеджер по рекламе	Sebastián Lutz
Менеджер по рекламе	Agustina Taranto