Заголовок | Farhad |
Brief | With 1.2 million Germans suffering from Alzheimer’s and 3 million expected by 2050, Alzheimer research is working fervently to raise funding for a cure. As Alzheimer’s progresses, facial recognition and memories fade, diminishing relationships and leaving many Alzheimer’s patients isolated and lonely. To bring this feeling closer to the general public we created a series of unrecognizable family portraits. Through the eyes of an Alzheimer’s patient, cherished relationships become an unsolvable puzzle made up of shuffled memories that fade away piece by piece.
When you suffer from Alzheimer's it's as if your memories, your everyday life and the people around you become a confused jigsaw puzzle.
As Alzheimer’s progresses, facial recognition and memories fade, turning cherished relationships into an unsolvable puzzle. |
Агентство |
BBDO Group Germany
|
Кампания |
Remember Me
|
Рекламодатель |
Alzheimer Research Initiative
|
Бренд |
Alzheimer Research Initiative
|
Дата первой трансляции/Публикации |
2018 / 4
|
Бизнес сектор | Информированность о болезнях, группы поддержки и ассоциации
|
Слоган | Piece by piece alzheimer's takes away the memory. Help to win the fight. |
История | As Alzheimer’s progresses, facial recognition and memories fade, diminishing relationships and leaving many Alzheimer’s patients isolated and lonely. To bring this feeling closer to the general public we created a series of unrecognizable family portraits. Through the eyes of an Alzheimer’s patient, cherished relationships become an unsolvable puzzle made up of shuffled memories that fade away piece by piece. |
Тип медиа |
Печать
|
Главный креативный директор |
Wolfgang Schneider
|
Креативный управляющий директор |
Kristoffer Heilemann
|
Исполнительный креативный директор |
Tobias Feige
|
Исполнительный креативный директор |
Daniel Haschtmann
|
Креативный директор |
Jacobo Concejo
|
Креативный директор |
Sebastian Steller
|
Арт-директор |
Dejan Handjiski
|
Арт-директор |
Martino Monti
|
Концепция |
Alma Haser
|
Копирайтер |
Sebastian Steller
|
Послепроизводственный этап |
Stefan Kranefeld Imaging
|
Фотограф |
Stefan Kranefeld
|
Закупщик художественного оформления |
Birgit Paulat
|