Tourisme Montréal - "Culture"

LG2

LG2 Montréal, Canada

4782

Бренд: Tourisme Montréal
Страна: Canada

Рекламодатель: Tourisme Montréal

Заголовок	Culture
Агентство	LG2
Кампания	Never grow up
Рекламодатель	Tourisme Montréal
Бренд	Tourisme Montréal
Дата первой трансляции/Публикации	2018 / 5
Бизнес сектор	Транспорт, путешествия и туризм
философия	In the wake of Montreal’s 375th birthday celebrations, the city is more vibrant, energetic, optimistic and creative than ever before. Montrealers see their city as a huge playground where anything is possible. The proof lies in recent projects such as Living Connections, Cité Mémoire, Aura, Village au Pied-du-Courant and the MURAL Festival, all of which illustrate just how much the city has to offer tourists. It’s in the spirit of all this creativity, which characterizes the city and the experiences it has to offer, that Tourisme Montréal is launching their new communication platform Never grow up, to invite visitors to experience Montreal’s unique state of mind. Much more than a simple slogan, the message serves as an invitation to live Montreal’s unique vibe. A short film, featuring a circus artist flying over the city, was created to launch the platform in the New York and Toronto markets. Set to a song by local Montreal band Half Moon Run, the film shows Montreal from an entirely new and unusual angle. To watch the video: bit.ly/2IIb1kz The six-week campaign also includes multiple out-of-home ads showcasing Montreal’s original experiences, as well as targeted videos, branded content and street art created by the artist Roadsworth. To complete the ecosystem, a creative activation was also put in place, where a dozen bikes with illuminated wheels light up with animations as they roll through the city. The new Never grow up platform has also helped to fuel an evolution for the Montreal brand. It will now be even more colourful, playful and most importantly, livelier than ever. Just like the city itself. For other touristic and creative projects, visit lg2.com.
Тип медиа	Анализ ситуации
Длина	15 seconds
Vice President	Marc Fortin
Creative	Marc Fortin
Креативный директор	Marilou Aubin
Creative	Nicolas Labbé
Creative	Maude Bourcier-Bouchard
Графический дизайнер	Simon Faber
Графический дизайнер	David Arcouette
Vice President	Claude Auchu
Creative	Claude Auchu
Design	Claude Auchu
Креативный директор	David Kessous
Design	David Kessous
Creative	Maude Lescarbeau
Design	Maude Lescarbeau
Creative	Crystelle Bédard
Design	Crystelle Bédard
Strategic Planning	Sabrina Côté
Служба учетной записи	Julie Dubé
Служба учетной записи	Stephanie Pellicer
Служба учетной записи	Évelyne Harnois Lebeau
Служба учетной записи	Anne-Sophie Forget
Agency Production	Nancy McDonald
Director	Philippe Grenier
Оператор-постановщик	Mathieu Elie
Production house	1One – Jean-René Parenteau
Production	1One – Jean-René Parenteau
Post Production	1ONE Production
Sound Studio	PO Rioux
Engineering	PO Rioux
Music	Half Moon Run – Everybody wants
Special Effects	Etienne Bergeron
2D and 3D animation	Etienne Bergeron
Editing	Philippe Grenier
Project Management (Print and Digital)	Mélanie Thérien
Medias	Touché! phd
Medias	Martin Soubeyran
Medias	Paul Rousseau
Medias	Tatjana Adzic
Medias	Amy Delafontaine