Заголовок | ASICS X !llmind |
Агентство | United Entertainment Group |
Кампания | I Move Me |
Рекламодатель | ASICS Corporation |
Бренд | ASICS |
Дата первой трансляции/Публикации | 2018 / 10 |
Бизнес сектор | Одежда |
философия | While the sports brands of today continue to push their consumers to be faster, better and stronger than the pro-athletes splashed all over billboards, ASICS is continuing to celebrate the real people who are using movement in real, empowering ways. ASICS is unveiling the next chapter of the I MOVE ME campaign in North America, featuring two-time Grammy-nominated producer/DJ Steve Aoki and a new cast of storytellers from the worlds of music, culinary, art and sport. The new campaign builds upon its first iteration to explore the dynamic relationship between a sound mind and a sound body, the founding principal of the ASICS brand. I MOVE ME first launched in early 2017 as ASICS’ biggest marketing investment in over two decades, seeking to ultimately create a reason to get people moving. The new chapter of the campaign takes a wider look at the real-life ways people are exploring how physical movement is used as a catalyst for creative expression. |
Тип медиа | Веб-фильм |
Длина | |
Редакционная компания | Uppercut |
Покраска | The Mill New York |
Agency Producer | Zachary Fleming |
Креативный директор | Jared Pearlman |
Стратег | Tom Howells |
Арт-директор | Drew Kassl |
Продакшн Студия | Honor Society |
Директор | Ariel Danziger |
Исполнительный продюсер | Megan Kelly |
Руководитель производства | Carlo Pilgrim |
Линейный продюсер | Brooke McDaniel |
Оператор-постановщик | Jackson Hunt |
Редактор | Paul La Calandra |
Заместитель редактора | Tyler Horton |
Продюсер | Lisa Sadek |
Руководитель производства | Julian Williams |
Художник огня | John Geehreng |
Колорист | Damien Van Der Cruyssen |
Продюсер по цвету | Megan Rumph |
Ассистент по цвету | Elias Nousiopoulos |
Ассистент по цвету | Nate Seymour |
Ассистент по цвету | Andrew Ceen |
Музыка | Echolab |
Наборщик | Steve Lynch |
Звукорежиссер | gavin little |
Наборщик | gavin little |