| Заголовок | The Kia Instrument |
| Агентство | INNOCEAN Europe |
| Кампания | Kia Instrument |
| Рекламодатель | Kia Motors |
| Бренд | Kia |
| Дата первой трансляции/Публикации | 2023 |
| Бизнес сектор | Легковые автомобили |
| История | Inspiration is this magical, invisible force that can strike at any given moment and set our minds wandering into uncharted places. However, it isn’t always a visual thing. Sounds have been scientifically proven to put us in a creative frame of mind, too. Further investigation of this golden nugget of information led us to Creative Neuroscientist and Futurist, Katherine Templar – a mastermind who helped us uncover the insight that the sounds of movement found in nature is extremely effective at eliciting the flow state of mind. A discovery which is in total alignment with Kia’s mission: to inspire audiences through movement. With these findings in mind, we reached out to our production studio DaHouse, who then embarked on a worldwide tour to capture sounds in nature, which were then turned into a special synthesiser. What’s more, these sounds were then used to create Kia’s new sound logo, feature sounds in new Kia vehicles, as well a four-track album created by WAVE – the first artist to exist entirely in the metaverse. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Коммерческий директор | Danny Frangella |
| Head of Art | Bruno Oppido |
| Senior Art Director | Ana Conrado |
| Креативный директор | Jack Christensen |
| Коммерческий директор | Mark Preston |
| Senior Producer | Allison Markert |
| Ассоциированный креативный директор | Stefano De Luccia |
| Креативный директор | Sebastian Pattis |
| Дизайнер | Kevin Hipke |
| SVP Global Chief Brand Officer & Chief Experience Officer | Artur Martins |
| Junior Art Director | Seine Kongruangkit |
| Junior Copywriter | Giovanna Pereira |
| Senior Copywriter | Nicolas Holz |
| Head of Global Marketing Communications | Kyungmi Lee |
| Арт-директор | Kostas Alexandrakis |
| Копирайтер | Rowan El-Gowiny |
| Специалист по работе с заказчиками | Jungmoon Kang |
| Редактор | Samantha Laguna |
| Creative Neuroscientist | Katherine Templar Lewis |
| Music / Sound Design | DaHouse Audio |
| Music / Sound Design | Catalyst Berlin |
| Media Distribution | Soundcloud |
Больше работы
СМОТРЕТЬ ВСЕBrand Relaunch
- БРЕНД:
- Kia Worldwide
- АГЕНТСТВО:
- INNOCEAN Europe
Kia Instrument
- БРЕНД:
- Kia
- АГЕНТСТВО:
- INNOCEAN Europe
Edible Candy Wrapper
- БРЕНД:
- Jontex
- АГЕНТСТВО:
- BETC HAVAS
The Unphotographed Album VO
- БРЕНД:
- Dermodex
- АГЕНТСТВО:
- BETC HAVAS
The Unphotographed Album
- БРЕНД:
- Dermodex
- АГЕНТСТВО:
- BETC HAVAS