Заголовок | Steve |
Агентство | Global Media and Entertainment |
Кампания | Steve |
Рекламодатель | EasyCoffee |
Бренд | EasyCoffee |
Дата первой трансляции/Публикации | 2018 |
Бизнес сектор | Рестораны и кафе быстрого приготовления |
философия | You see, the thing about EasyCoffee is... it's easy! Simple menu. Low cost. No scribbling your name on to a cup... Why make your morning coffee difficult? In August 2017, We crashed the Edinburgh Fringe Festival and hired a studio for a week. The 'Steve' script tapped into the vast comedy talent available at the festival, with some great improvisation from Catriona Knox. The final audio aired on DAX (digital audio exchange) achieving a 97.30 % listen through rate. This is higher than the benchmark for 30 second commercials - and it's twice as long. Evidence that the storytelling style and humour kept listeners engaged, and ultimately delivered for the brand. |
Тип медиа | Радио |
Длина | |
Креативный директор | Jo McCrostie |
Креативная команда | Neil Griffiths |
Продакшн Студия | Global Creative |
Звукооператор | Christianne Ward |
Звукооператор | Dave Bush |
Звукооператор | Cliff Rossiter |
Звукооператор | Justin Sanders |
Голос | Catriona Knox |
Голос | Ali Brice |
Голос | Katie Elin-Salt |
Голос | Naz Osmanoglu |
Голос | Steve Lee |