| Заголовок | The Meeting Point For All Points Of View |
| Агентство | DOJO |
| Кампания | The Meeting Point For All Points Of View |
| Рекламодатель | Fundação Bienal de São Paulo |
| Бренд | 35Th Sao Paulo Biennial |
| Дата первой трансляции/Публикации | 2023 / 10 |
| Бизнес сектор | Выставки, события и фестивали |
| философия | To attract a more diverse audience for the 35th Biennial of São Paulo - choreographies of the impossible - held by the Fundação Bienal de São Paulo between September 6th and December 10th, DOJO, the official agency of the exhibition, presents a campaign with the concept “The meeting point for all points of view”, with POV (Point of View) language. Going far beyond the trend spread on social media, the concept and strategy came from behavioral research developed by KOGA, the agency’s study unit, to understand the relationship between Generation Z and people from classes C and D with the consumption of art and culture. With the object of applying the concept in practice, the campaign features several executions in which POV is used to portray the points of view of the most diverse people who will be present at the 35th Biennial. Among the initiatives carried out, highlights include actions with different creators, OOH and digital pieces, as well as a film produced by Iconoclast, with a script by the DOJO team, which brings modern and innovative language to the event. |
| Тип медиа | Телевидение |
| Длина | |
| Главный креативный директор | Thiago Baron |
| Главный операционный директор | Rodrigo Toledo |
| Креативный директор | Fernando Bartolo |
| Копирайтер | Leandro Neves |
| Арт-директор | Henrique Porto |
| Исполнительный продюсер | Paula Poças |
| Head Of Client Services | Isabel Rudge |
| Управление аккаунтом | Beatriz Rodrigues |
| Управление аккаунтом | Nathalia Ferreira |
| Управление аккаунтом | Laís Souza |
| Медиа директор | Andréia Leida |
| Медиа-команда | João Ferreira |
| Медиа-команда | Leandro Marco |
| Медиа-команда | Jessica Libório |
| Медиа-команда | Aline Silva |
| Стратегический директор | Rita Braga |
| Стратег | Bruno Perazio |
| Стратег | Barbara Coppola |
| Стратег данных | Debora Pontes |
| Стратег данных | Bruno Binoto |
| Креативный директор | Juliana Muncinelli |
| Креативная команда | Caroline Lima |
| Креативная команда | Caroline Cañellas |
| Креативная команда | Giuliana Simas |
| Studio Team | Igor Berck |
| Studio Team | Rebeca Massa |
| Studio Team | Diego Silva |
| Studio Team | Lucas Oliveira |
| Studio Team | Gabriel Ferrari |
| Studio Team | Giuliano Laruccia |
| Studio Team | Hugo Romero |
| Studio Team | Adriano Paciello |
| Продакшн Студия | Iconoclast |
| Scene Direction | Nico Mascarenhas |
| Исполнительный продюсер | Pity Lieutaud |
| Исполнительный продюсер | Henrique Danieletto |
| Продюсер | Carolina Guerra |
| Продюсер | Silva Fontes |
| Оператор-постановщик | Vinicius De Andrade |
| Cast | Ana Helen Campos Cassiano Dos Santos |
| Cast | Douglas Constante Silvino |
| Cast | Gio Ferreira |
| Cast | Beni Blazquez |
| Cast | Mariana Lacorte Alves |
| Original Soundtrack | Diogo Poças |
| Original Soundtrack | Leonardo Mendes |
| Editing And Mixing | Plug-In Studio |
| Announcer | Cris Botarelli |
| Approval Client | José Olympio Da Veiga Pereira |
| Approval Client | Luiz Lara |
| Approval Client | Maguy Etlin |
| Approval Client | Antonio Lessa |
| Approval Client | Caroline Carrion |
| Approval Client | Felipe Gomes |