Заголовок | The Preroll Football Match |
Агентство | TBWA\Brussels |
Кампания | The Preroll Football Match |
Рекламодатель | Play Sports |
Бренд | Play Sports |
Дата первой трансляции/Публикации | 2017 / 7 |
Бизнес сектор | Культура, досуг и спорт |
История | To create extra buzz around the start of the new soccer season, we broadcasted the first game, the Supercup, live as a pre-roll ad. Not just 30 seconds, but the entire game. As long as you didn’t skip, you could watch the entire game, for free. It is probably the first pre-roll people actually started looking for, by clicking random video’s hoping to see the live football game. It was a technical challenge to set up a live connection between the stadium, the add servers and the online video players, but it worked. And fans didn’t skip. The Pre-roll Football Match was viewed by 145.484 people in only 90 minutes. Plus, that same weekend the subscriptions on Play Sports were up with 417% compared to last year’s opening weekend. |
Тип медиа | Pre-Roll |
Длина | |
Креативный директор | Jeroen Bostoen |
Арт-директор | Greg Van Buggenhout |
Копирайтер | Olaf Meuleman |
Руководитель цифрового формата | Gert Pauwels |
Веб-разработчик | Diederik Van Remoortere |
Управление аккаунтом | Jochen De Greef |
Управление аккаунтом | Tom Eilers |
Управление аккаунтом | Max Fauconnier |
Менеджер проекта в цифровом формате | Ken Kools |
Менеджер проекта в цифровом формате | Stijn Dupas |
Медиа директор | Christine Brone |
Digital Strategy Director | Wouter Van Den Ameele |