Prega News - "A New Beginning"

Wunderman Thompson South Asia

Wunderman Thompson South Asia Mumbai, India

7129

Бренд: Prega News
Страна: India

Рекламодатель: Mankind Pharma

Заголовок	A New Beginning
Агентство	Wunderman Thompson South Asia
Кампания	Prega Moment
Рекламодатель	Mankind Pharma
Бренд	Prega News
Дата первой трансляции/Публикации	2020 / 9
Бизнес сектор	Здоровье и фармацевтические изделия
философия	When a leading brand completes a decade in the market, it calls for a celebration. And what's a better way to celebrate than to invite your own community to share their moments with the brand. Prega News, a leading pregnancy detection brand celebrated its 10-year mark in the industry by recreating some special moments shared by its users. Prega News understands how each woman has a different tale to tell about the time they received the news of their pregnancy. #PregaMoment – aims to capture exactly that. The series of three films capture a gamut of emotions to express the best 'good news' one can receive in their lives. The campaign comes in the trying times of the pandemic as a ray of hope for the expecting mothers and as a beautiful memory for others. The brand's objective is to cheer up couples all over and connect with them once again to mark their glorious journey. So, all mothers – old and new, can now share their unique #PregaMoment stories on a portal especially created for this occasion. The films have been scripted and executed by ADK Fortune Communications Pvt. Ltd., Gurgaon, a WPP company and part of Wunderman Thompson South Asia Group,
Тип медиа	Телевидение
Длина	40 seconds
Главный исполнительный директор (CEO)	Rajeev Juneja
Менеджер по рекламе	Joy Chatterjee
Менеджер по рекламе	Gunjan Virmani
Агентство	ADK Fortune Communications
Управляющий партнер	Subroto Pradhan
Исполнительный креативный директор	Uday Rao
Исполнительный креативный директор	Nakul Sharma
Креативная команда	Piyush Gupta
Креативная команда	Sanyam Sharma
Креативная команда	Tanima Kohli
Account Management Team	Ambar Sharan Lal
Account Management Team	Priyanka Surkali
Account Management Team	Harshita Adlakha
Продакшн Студия	Jamurah Films
Директор	Tathagata Singha
Оператор-постановщик	Soumik Mukherjee
Продюсер	Rajesh Bhanushali
Продюсер	Tasneem Rajgara