Communications Manager
at
McCann Demand
| Заголовок | The Positivity of the Pug |
| Агентство | McCann Prague |
| Кампания | Mental Martial Arts |
| Рекламодатель | Coca-Cola Company |
| Бренд | Sprite |
| Posted | Ноябрь 2019 |
| Бизнес сектор | Безалкогольные напитки, тоники |
| История | Sprite believes in refreshing positivity. So much so that the current campaign it’s called #iloveyouhater, pleading for positivity even against all odds, in front of prejudice, in front of adversity. Like bullying. A still – unfortunately – omnipresent phenomenon youngsters have to face daily.We’ve consulted several anti-bullying charities for guidance and found that there are more mental techniques to lessen the impact of bullying.So, we came up with ‘The Sprite School of Mental Martial Arts’ idea. A series of fun & useful radio spots, that’ll inspire youngsters to better cope with bullying.The character, this special martial art master, who gives the advice is an old, eccentric and slightly strange Japanese man. The dialogue is written to make him come across as kind and caring, but also unpredictable and quirky-funny enough to make the ads engaging. |
| Тип медиа | Радио |
| Исполнительный креативный директор | Razvan Capanescu |
| Креативный директор | Filip Kukla |
| Копирайтер | Filip Kukla |
| Копирайтер | Aleš Brichta |
| Копирайтер | Tereza Hendry |
| Копирайтер | Razvan Capanescu |
| Копирайтер | Joe Ivory |
| Копирайтер | Jamie Buckingham |
| Директор рабочей группы клиента | Martin Petrásek |
| Медиа директор | Jan Suda |
| Продюсер агентства | Jitka Baldwin |
| Специалист по работе с заказчиками | Patrik Rymes |
| Звукозаписывающая студия | Sype Studios |
| Региональный креативный директор | Catalin Dobre |
| Creative Excellence Manager | Carmen Bistrian |
| PR Communications Manager | Alice Reindlová |
Больше работы
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