| Заголовок | MACHINE |
| Агентство | 303 MullenLowe |
| Кампания | MACHINE |
| Рекламодатель | Audi |
| Бренд | Audi |
| Дата первой трансляции/Публикации | 2020 / 1 |
| Бизнес сектор | Легковые автомобили |
| Слоган | Machine documentary about Artificial Intelligence |
| История | Audi is a world leader in automotive technology and artificial intelligence. Nevertheless, brands like Tesla and Uber were getting all the attention in this exciting, dynamic space. The brief was to shift perceptions of the Audi brand and position them as a leader in technology. But how? Our solution was to turn the luxury car maker into a film maker with ‘MACHINE’, a feature-length documentary about A.I. and what it means for every aspect of our lives, including autonomous driving. ‘MACHINE’ screened in cinemas across Australia and released worldwide on Apple TV and other major streaming services worldwide. Highly engaging content that effectively raised awareness of Audi’s innovation, as well as the experts driving it. Strengthening their position in consumers hearts and minds, against their more tech-based competitors. |
| Тип медиа | Брендированный контент |
| Длина | |
| Больше информации | https://machine.movie/#home |
| Креативный директор | Adam Whitehead |
| Копирайтер | Sean Larkin |
| Директор по стратегии | Jon McKie |
| Исполнительный продюсер | Nick Cleaver |
| Исполнительный продюсер | Sean McKeever |
| Senior Brand Marketing Manager | Andrew Younis |
| Исполнительный продюсер | Rob Galluzzo |
| Директор | Justin Krook |
| Продюсер | Michael Hilliard |
| Кинематография | Anna Howard |
| Продюсер | Luke Mazzaferro |
| Копирайтер | James Maclurcan |
| Продюсер | Casey Ventura |
| Редактор | Scott Walmsley |
| Продюсер | Camilla Mazzaferro |
| Дизайнер | Toby Pike |
| Композитор | Matteo Zingales |
| Графический дизайнер | D.A.M |
| Графический дизайнер | Never Sit Still |
| Послепроизводственный этап | LUXX |
| Art | Adam Whitehead |
| Арт-директор | Adam Whitehead |
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