| Заголовок | Keep the noise up |
| Агентство | Proximity London |
| Кампания | Keep the noise up |
| Рекламодатель | UK Black Pride |
| Бренд | UK Black Pride |
| Дата первой трансляции/Публикации | 2018 / 7 |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
| философия | To celebrate this year’s UK Black Pride, which takes place on 8 th July at Vauxhall Pleasure Gardens, UK Black Pride and Proximity London have come together to create a nationwide campaign titled ‘Keep the noise up’. The integrated campaign will go live on Tuesday 26 th June and aims to raise awareness of the annual festival — Europe’s largest celebration for African, Asian, Latin American, Middle Eastern and Caribbean-heritage LGBT+ people, and their friends and allies. In addition to acting as a call to action, it will serve as a reminder to the plight still felt by many within the community and to encourage people to ‘Keep the noise up’ as they continue the fight for equality. Created by Proximity London, the campaign will include a hero 60” film, which will be supported by OOH and social media. The film was directed by up-and-coming talent Nadira Amrani, a rising star whose work was recently shown at the V&A and in i-D. The film features a range of prominent individuals from across the community, including UK Black Pride’s co-founder and executive director, Phyll Opoku-Gyimah, and West End star Layton Williams, who have come together to recite empowering quotes from prominent historical icons. The quotes are performed against a backdrop of striking imagery, depicting powerful portraits celebrating queer people of colour. Each quote, or part of a quote, is recited by a different activist and ultimately forms one united voice. |
| Тип медиа | Телевидение |
| Длина | |
| Editor | Trim Editing |
| Client Lead | Aaron Carty |
| Strategy Lead | Paul Dazeley |
| Strategic Support | Chloe McMahon |
| Creative | Neil Williamson |
| Creative | Alex Buchanan-Dunlop |
| Исполнительный креативный директор | John Treacy |
| Design | Elsie Hoskin |
| Design | Agnes Wanat |
| Agency Production | Kate Duncan |
| Agency Production | Angela Zabala |
| Agency Production | Aidan Moran |
| Project Management | Charlotte Powell |
| Project Management | Faye Hetherington |
| Project Management | Alice Kenyon |
| Social insights and data | Sara Parrish |
| Director | Nadira Amrani |
| Producer | Georgia Rose |
| Оператор-постановщик | Jack Wilkinson |
| Colourist | Kai Van De Beers @ MPC |
| Sound Mix and Design | Iain Grant |
| Арт-директор | Laura Little |
| Помощник директора | Andrea Armada |
| Steadicam Op | Jake Whitehouse |
| Помощник оператора | Toby Goodger |
| Помощник оператора | Harry Goodger |
| DIT | Chloe Thorne |
| Gaffer | Romane Forster |
| Spark | Tomasz Wojciechowski |
| Sound Recordist | Stephen Lee |
| Hair and Makeup | Gaby Winwood |
| Art Assistant | Megan Nixon |
| Runner | Archie Holloway |
| Thanks to | One Stop Films |
| Thanks to | Prolight |
| Thanks to | Dark Arts Coffee |
| Thanks to | The Truman Brewery |
| Thanks to | Hackney Film Council |
Больше работы
СМОТРЕТЬ ВСЕKeep The Noise Up
- БРЕНД:
- UK Black Pride
- АГЕНТСТВО:
- Proximity London
Tia
- БРЕНД:
- UK Black Pride
- АГЕНТСТВО:
- Proximity London
Seye
- БРЕНД:
- UK Black Pride
- АГЕНТСТВО:
- Proximity London
Otamere 2
- БРЕНД:
- UK Black Pride
- АГЕНТСТВО:
- Proximity London
Otamere 1
- БРЕНД:
- UK Black Pride
- АГЕНТСТВО:
- Proximity London
Naeem
- БРЕНД:
- UK Black Pride
- АГЕНТСТВО:
- Proximity London
Layton
- БРЕНД:
- UK Black Pride
- АГЕНТСТВО:
- Proximity London
Lady Phyll
- БРЕНД:
- UK Black Pride
- АГЕНТСТВО:
- Proximity London
Chole
- БРЕНД:
- UK Black Pride
- АГЕНТСТВО:
- Proximity London