| Заголовок | BACARDÍ Bat Beats |
| Агентство | Mr. President |
| Кампания | BACARDÍ Bat Beats |
| Рекламодатель | Bacardi |
| Бренд | Bacardi |
| Posted | Март 2014 |
| Бизнес сектор | Крепкие напитки, крепленые вина |
| История | Music fans at this year’s South by Southwest festival witnessed a unique experience as BACARDÍ rum challenged music-making convention and produced an electronic track using the movements of 100,000 bats - the famous symbol of the iconic brand. Guests were invited to experience the track being produced and recorded live at Congress Bridge, the city’s so called ‘Bat Mecca’. A remix track, by a leading music producer, Craig Richards, will be unveiled globally in April. The track was created using a bespoke software app, which allows the user to interact with a series of composed sounds triggered by the bats movements. The live capture of the bats movement was streamed into a digital grid, with each square triggering and affecting specific sounds, beats, pitches and tempos. |
| Тип медиа | Брендированный контент |
| Длина | |
| Больше информации | https://soundcloud.com/bacarditogether/bat-beats |
| Продюсер | Jenny Beckett |
| Продакшн Студия | Partizan London |
| Оператор-постановщик | Ozzie Pullin |
| Редактор | Kevin Konak |
| Исполнительный креативный директор | Laura Jordan Bambach |
| Креативный директор | Jon Gledstone |
| Креативный директор | Dave Martin |
| Планировщик счета | Naomi Dunne |
| Продюсер агентства | Nikki Cramphorn |
| Коммерческий директор | Shahla Lalani |
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