| Заголовок | McGregor |
| Агентство | DDB COLOMBIA |
| Кампания | Conspiracies |
| Рекламодатель | Totto |
| Бренд | Totto |
| Дата первой трансляции/Публикации | 2018 / 4 |
| Бизнес сектор | Чемоданы и саквояжи |
| Слоган | Totto Backpacks launches its most innovative product, rewriting the most relevant news in the world. |
| История | The global brand revolutionizes the market with the launch of T-Track by Totto, the intelligent backpack with a system that tracks your objects to avoid leaving them forgotten. To communicate it, DDB Colombia, its global agency created the daring campaign "Conspiracies", which tells us how to forget our personal objects, can cause world consequences that becomes news. The campaign has an aggressive strategy that integrates digital media, outdoors and printed in the most important newspapers and magazines, with shocking executions that involve news of infiltrated robots, leaks of information in social networks, reforms in the British crown and other controversial issues. The most refreshing of this communication, which does not use the codes of conventional advertising, but adapts the way people consume information in all the media that they have contact. |
| философия | Forgetting something can be unforgettable. |
| Тип медиа | Журнал |
| Главный креативный директор | Leo Macias |
| Менеджер по маркетингу | Natalie Bursztyn |
| Бренд-менеджер | Marcela Pérez |
| Креативный директор | Carlos Agudo |
| Креативный директор | Jorge Valencia |
| Копирайтер | Laura Garrido |
| Копирайтер | Alexander Sierra |
| Копирайтер | Natalia Prias |
| Копирайтер | David Pantoja |
| Копирайтер | Alejandro Escobar |
| Арт-директор | Johan Coy |
| Арт-директор | David Sanchez |
| Арт-директор | María Hernández |
| Арт-директор | Laura Fonseca |
| Арт-директор | Miguel Van Bommel |
| Специалист по работе с заказчиками | Felipe Giraldo |
| Специалист по работе с заказчиками | Paula Botero |
| Делопроизводитель | María-José Rico |
| Планировщик счета | Catherine Torres. |
Больше работы
СМОТРЕТЬ ВСЕRobots
- БРЕНД:
- Totto
- АГЕНТСТВО:
- DDB COLOMBIA
Crown
- БРЕНД:
- Totto
- АГЕНТСТВО:
- DDB COLOMBIA
Mark
- БРЕНД:
- Totto
- АГЕНТСТВО:
- DDB COLOMBIA