The North Face - "TNF10000 Reasons to Get Back to Trail"

FRED & FARID Shanghai

FRED & FARID Shanghai Shanghai, China

3445

Бренд: The North Face
Страна: China

Рекламодатель: The North Face

Заголовок	TNF10000 Reasons to Get Back to Trail
Агентство	FRED & FARID Shanghai
Кампания	TNF10000 Reasons to Get Back to Trail
Рекламодатель	The North Face
Бренд	The North Face
Дата первой трансляции/Публикации	2023 / 7
Бизнес сектор	Спортивная одежда
Проблема	THE NORTH FACE and FRED & FARID Shanghai use AI's Potential to turn 100 reasons into 10 000 ones to go back to trail Shanghai, China - Following a challenging period, Shanghai sought to reclaim its vitality after lingering trauma confined millions to their homes, isolating them from nature's beauty. In response, The North Face and FRED & FARID Shanghai launched "TNF10000 Reasons to Get Back to Trail," a campaign aimed at reigniting the spirit of outdoor exploration. Leveraging ChatGPT and Midjourney, the campaign generates 10,000 reasons to hit the trail, sparking a widespread desire to reconnect with nature. As the nation emerges from lockdown in early 2023, FRED & FARID Shanghai and The North Face have successfully launched "TNF100 Reasons to get back to trail" campaign to promote TNF100, the iconic 100km ultra trail race, after a 3-year hiatus. The campaign used a captivating 5-minute film, a massive billboard in the heart of Shanghai, and a series of posters to encourage people to venture outdoors and embrace the natural world. In response to the campaign, thousands of Chinese enthusiasts shared their own personal reasons for hitting the trails. But to further fuel this spirit of exploration, The North Face and FRED & FARID Shanghai asked, "How much further can we go?".
Тип медиа	Веб-фильм
Длина	146 seconds
Главный креативный директор	Fred & Farid
Исполнительный креативный директор	Feng Huang
Креативный директор группы	Adrien Goris
Руководитель креативной группы	Billy Liao
Арт-директор	Billy Liao
Руководитель агентства	Paul Lin
Руководитель агентства	Quinn Jiang
Руководитель агентства	Jenny Wei
Продюсер агентства	Charles Renard
Продюсер	Charles Renard
Копирайтер	Peilin Guo
Копирайтер	Miranda Han
Исполнительный продюсер	Charles Renard
Редактор	Kai Yuan
Звуковой дизайн компании	Ker Sound