| Заголовок | Driftits Toyota |
| Агентство | The Juju |
| Кампания | Driftits Toyota |
| Рекламодатель | Toyota Motor Corporation |
| Бренд | Toyota Yaris |
| Дата первой трансляции/Публикации | 2023 / 10 |
| Бизнес сектор | Легковые автомобили |
| философия | In the world, there are millions of men and women in the automotive industry who perform daily rotating movements in front of the steering wheel, without knowing that these could save their lives. This is why Toyota, a mobility committed brand has decided to move in the right direction and use its Yaris as a communication vehicle to teach people how to do a breast self-exam. This is how Toyota Driftits was born. The way in which, through skids and performance tests, we recreated the movements of a self-exam, capturing the attention of all the 4-wheel lovers by raising awareness among the general public of a maneuver that, if done in time, could save thousands of lives. |
| Тип медиа | Digital |
| Длина | |
| Менеджер по рекламе | Alexandra PfeilSchneider |
| Менеджер по рекламе | Juan Pablo Bazzini |
| Менеджер по рекламе | Laura Gill |
| CEO / Director | Juan Pablo Rocha |
| Partner/Chief Creative Officer | Andrés Norato Duque |
| Head of Art | Juan Espitia |
| Creative Director, Copywriter | Leo Valencia |
| Art Creative Director | Saskya Tamayo |
| Team Leader Copy | Sergio Barbosa |
| Team Leader Art | Ana María López |
| Копирайтер | Paula Hernandez |
| Специалист по работе с заказчиками | María Fernanda Salazar |
| Продакшн Студия | The Juju |
| Директор | Giancarlo Politi |
| General Producer | John Rocha |
| DP | Tininiska Simpson |
| Car precision driver | Miguel Gómez Isaacs |
| Car precision driver | Paula Andrea Russi |
| Talent | Natalia Vergara |
| Preproduction | Green Flag |
| Послепроизводственный этап | Giancarlo Politi |
| Послепроизводственный этап | Daniel Guirald |
| Послепроизводственный этап | Leonardo Hernández |