Gillette - " The Best Gillette Razors and Shavers for the Best Men "

Grey London

Grey London London, United Kingdom

6357

Бренд: Gillette
Страна: United Kingdom

Рекламодатель: Procter & Gamble

Заголовок	The Best Gillette Razors and Shavers for the Best Men
Агентство	Grey London
Кампания	Best Men
Рекламодатель	Procter & Gamble
Бренд	Gillette
Дата первой трансляции/Публикации	2018 / 8
Бизнес сектор	Бритвы, лезвия
философия	With over 100 years at the forefront of shaving and an iconic slogan that is synonymous with the brand’s heritage, Gillette tasked Grey London with creating a new campaign that revitalises the “Best a Man Can Get” tag line while questioning what ‘best’ means to the modern-day man. The campaign celebrates modern male virtues - self-expression, internal and external well-being, comradery, and dependability. “Best Men” aims to reflect Gillette’s relevance to the modern man and demonstrates how Gillette understands what being the ‘best’ means for men in 2018, and how it has evolved since they launched the iconic campaign in 1989. The “Best Men” campaign, which launches on August 17, comprises a TV commercial as well as out of home, print and social media activity in the UK.
Тип медиа	Телевидение
Длина	30 seconds
Assistant Brand Manager	Andrew Grindlay
Agency Production	Charlotte Marshall
Group Business Director	Mark Rees-Weeden
Управление аккаунтом	Lindsey Cockle
Creative Team	Sam Haynes
Creative Team	John Gibson
Planning Director	John Jones
Business Director	Holly Lucas
Production Company	Academy
Director	Jack Driscoll
Producer	Mark Whittow-Williams
Editor	Matt Newman
Оператор-постановщик	James Blann
Post Producer	Kit Lawson
Аудио послепроизводственный этап	Zak Kurtha
Music Supervision	Wake the Town
Composer	Cato Hoeben
Grading	Ben Rogers