| Заголовок | Whatever You Need To Ask |
| Агентство | AMV BBDO |
| Кампания | Whatever you need |
| Рекламодатель | Macmillan Cancer Support |
| Бренд | Macmillan Cancer Support |
| Дата первой трансляции/Публикации | 2022 / 4 |
| Бизнес сектор | Информированность о болезнях, группы поддержки и ассоциации |
| Слоган | Whatever You Need To Ask |
| философия | New chapter of the “Whatever It Takes” platform shines a light on the range of support available for people living with cancer. One in two of us will get cancer. Which means one in two will need practical guidance and information following a cancer diagnosis across a variety of issues and topics. In the new “Whatever you need” campaign, created in partnership with AMV BBDO, Macmillan Cancer Support will focus on raising awareness of how to get support for any issue through its services. In this next chapter of the 2021 “Whatever it takes” brand platform, the work champions the incredible services that Macmillan provides to support people living with cancer when they need it the most. The new advert brings to life the endless questions that can come with a diagnosis - such as “can I still date?”, “what if I get pregnant?” and “can I sunbathe?”- to highlight that, whether it be about cancer in general, work, money or life, support is available seven days a week via Macmillan’s Support line, as well as peer-to-peer support via the charity’s Online Community |
| Тип медиа | Интегрированные медиа / 360 Активация |
| Длина | |
| Продакшн Студия | Knucklehead |
| Редакционная компания | Marshall Street Editors |
| Звук | 750mph |
| Главный креативный директор | Nadja Lossgott |
| Главный креативный директор | Nicholas Hulley |
| Креативный директор | Thomas Hazledine |
| Креативный директор | Michael Jones |
| Группа планирования | Tom White |
| Группа планирования | Sam Williams |
| Account Management Team | Dan Sanderson |
| Account Management Team | Rachel Dymond |
| Account Management Team | Charlotte Oram |
| Account Management Team | Alex Bird |
| Продюсер агентства | Louisa Frost |
| Продюсер агентства | Ellie Gibb |
| Медиа-агентство | ZenithOptimedia |
| Медиа-команда | Jade Holmes |
| Медиа-команда | Tim Payne |
| Медиа-команда | Ingrid Leddin |
| Директор | Charlotte Regan |
| Фотограф | Sue Parkhill |
| Продюсер Продакшн Студии | Francis Mildmay-White |
| Оператор-постановщик | Christopher Sabogal |
| Кастинг | Anna McAuley |
| Редактор | Owen O’Sullivan |
| Послепроизводственный этап | Time Based Arts, London |
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