Заголовок | Like a Surgeon |
Агентство | McCann Prague |
Кампания | Like a Surgeon |
Рекламодатель | ING Bank |
Бренд | ING Bank |
Дата первой трансляции/Публикации | 2018 / 8 |
Бизнес сектор | Банки, финансы, законодательство и страхование |
История | ING doesn’t like to be just a bank. They believe in the next generation of banking. A bank that doesn’t look or feel like a bank. One that believes in life. In a life well spent, not a life full of spending. One that empowers you to transform your work – your blood and sweat - into the means to achieve the things that you want effortlessly and pain free |
философия | Through this campaign we visualize the everyday lives, desires and needs of people for a life well spent. We don’t show a world where everything’s perfect, because that’s just not how life is. Life is full of small, imperfect moments – and more often than not they’re the times we reflect on fondly, and that drive us to strive for a better quality of life. |
Тип медиа | Телевидение |
Длина | |
Producer | Filip Sirový |
Главный креативный директор | Razvan Capanescu |
Director | Robert Nylund |
Producer | Christian Zethner |
PR Officer | Alice Reindlová |
Арт-директор | Jiří Horut |
Креативный директор группы | Jiří Horut |
Арт-директор | Hayley Smith |
Копирайтер | Aidan Whitley |
Копирайтер | Aleš Brichta |
Директор рабочей группы клиента | Jaroslav Malina |
Директор рабочей группы клиента | Hana Prokopová |
Специалист по работе с заказчиками | Eliška Menclová |
Post-production | RUR |
Оператор-постановщик | Martin Matiášek |
Редактор | Lenka Hojková |
Head of Media Production | Jitka Baldwin |
Линейный продюсер | Petr Slavik |
Продакшн Студия | Armada Films |
Audio Post-production | Soundsquare |