| Заголовок | Beautiful is Relentless |
| Агентство | Prism |
| Кампания | Beautiful is Relentless |
| Рекламодатель | Aston Martin |
| Бренд | Aston Martin DBX |
| Дата первой трансляции/Публикации | 2019 / 11 |
| Бизнес сектор | Полный привод, SUV (полноприводной внедорожник) |
| философия | Great Guns director Daisy Zhou has shot a bold new film to mark the launch of Aston Martin’s newest model and first-ever SUV: the Aston Martin DBX. Built at the new Aston Martin St Athan production facility in South Wales, the DBX takes the qualities and characteristics that have defined the brand for over a century to a whole new level. Creatively devised by Prism and produced by Great Guns, the striking piece explores light, dynamism, and emotion – drawing on Daisy’s own memories of childhood to express the innate qualities of a particular time and place. The launch film reimagines a journey in the Aston Martin DBX through a surreal, childlike vision. Alongside striking shots of the DBX racing around a circuit, we see brief moments of contemporary dance, giant figures emerging from the ground, and a group of people sprinting across a field at dusk. Zhou cleverly shows off the car in all its beauty and design whilst intercutting with this stunning, surreal imagery that acts as a metaphor for the car’s childlike spirit of adventure. To create the dynamic piece, Daisy was provided with a briefing deck from Aston Martin that suggested the overall feeling of what they wanted for the various assets. No script was provided – with Aston Martin and Prism wanting Daisy to have the freedom to use her own creativity to come up with unique visuals and sound design for the piece. Daisy and Great Guns worked closely with Prism and the Aston Martin team throughout the process to create all assets – including the BTS films. When planning the film, the Great Guns director thought a lot about the use of neon, red, and teal colours that were part of the original briefing deck. |
| Тип медиа | Digital |
| Длина | |
| Продакшн Студия | Great Guns |
| Offline | Great Guns |
| Класс | Envy Post |
| Компания, которая занимается визуальными эффектами | Envy Post |
| Продюсер агентства | Laura Garriga |
| Директор | Daisy Zhou |
| Оператор-постановщик | Daisy Zhou |
| Помощник директора | Pedro Outon |
| Исполнительный продюсер | Laura Gregory |
| Исполнительный продюсер | Kate Phillips |
| Исполнительный продюсер | Mathew Alden-Morris |
| Линейный продюсер | Dale Healy |
| DIT | Esteban Wiaggio |
| Редактор | Karel Van Bellingham |
| Класс | Jax Harney |
| Music production consultant | Orin Walter |
| Звукооператор | Mike Horner |
| Композитор | Jordon Wi-Fi |
| Композитор | Trigga |
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