Заголовок | Altogether More Human |
Агентство | Publicis Dublin |
Кампания | Altogether More Human |
Рекламодатель | PTSB |
Бренд | PTSB |
Дата первой трансляции/Публикации | 2023 / 10 |
Бизнес сектор | Интернет - финансовые услуги |
История | Permanent TSB have rebranded to become PTSB, with a major new brand campaign from Publicis Dublin, together with the launch of a brand new creative identity, led by Image Now. The campaign kicks off with a brand film which brings to life the many different ways in which PTSB are bringing together the best of technology and people to deliver a new kind of banking experience for their customers; one that’s altogether more human. This marks the first major overhaul of brand positioning and identity for PTSB in over 20 years. The new identity was developed by Dublin-based design studio, Image Now, and encompasses a full brand system across all the bank’s customer communications, from the retail branch experience to digital application. |
Тип медиа | Телевидение |
Длина | |
Рынок | Ireland |
Звуковая дорожка | Grizzly Bear 'Two Weeks' |
Больше информации | ptsb.ie |
Послепроизводственный этап | Coffee & TV |
Менеджер по рекламе | Stephen Jackson |
Менеджер по рекламе | Suzanne Lloyd |
Communications Manager | Sebastian Feehan |
Digital Marketing | Eimear Grehan |
Коммерческий директор | Edel McCabe |
Продюсер цифрового формата | Cian McIntyre |
Директор рабочей группы клиента | Rachel Williamson |
Специалист по работе с заказчиками | Cassie Treacy |
Креативный директор | Ger Roe |
Арт-директор | Nick Doring |
Копирайтер | Paul O’Loughlin |
Дизайнер | Cormac O'Connor |
Planning Director | Denisse Achata |
Продюсер агентства | Rachel Murray |
Продакшн Студия | Friends Production |
Директор | ManvsMachine |
Оператор-постановщик | David Procter |
Продюсер | Richard Fenton |
Звуковой дизайн компании | Folding Waves |