Clube de Criação - "Re-Reborn - Early adopters are late"

FCB Brasil

FCB Brasil São Paulo, Brazil

Премии

8127

Бренд: Clube de Criação
Страна: Brazil

Рекламодатель: Clube de Criação de SP

Заголовок	Re-Reborn - Early adopters are late
Агентство	FCB Brasil
Кампания	Re-reborn
Рекламодатель	Clube de Criação de SP
Бренд	Clube de Criação
Дата первой трансляции/Публикации	2018
Бизнес сектор	Рекламные агентства
философия	The Brazilian Creative Club is the most important advertising institution in the country. Since 2012, the Club promotes its own Festival that awards the creative work that stood out during the year and that brings in great names to discuss all areas of creativity. Each year, the Festival has a different theme, a new campaign and a new branding to encourage people to attend. For 2017, the fleeting quality of ideas inspired us to create an ever-changing campaign. Using an exclusive algorithm, we developed posters that were mutable in all aspects: logo, tagline, colors and type. Based on the Creative Club’s logo – a star, the algorithm generated every possible form of the 26 letters of the alphabet and the star. The posters changed in real-time online and in guerrilla projections all over São Paulo. The resulting art direction was a random combination of all of these elements. As they were living and mutating, the posters were digital-only: they were never printed or shown in a static way to the audience.
Тип медиа	Упаковка, брендинг и дизайн
Длина	109 seconds
Рекламное Агентство	FCB Brasil
Design Agency	FCB Brasil
Media Company	FCB Brasil, São Paulo
Медиа-планировщик	Fábio Freitas
Медиа-планировщик	Vinicius Loschiavo
Agency Account Executive	Elton Longhi
Agency Account Supervisor	Vanessa Hannud
Agency Account Supervisor	Isabel Lunardelli
Agency Account Director	Pedro Fuhrer
Главный креативный директор	Joanna Monteiro
Исполнительный креативный директор	Fabio Simoes
Creative Director	Romero Cavalcanti
Копирайтер	Sofia Calvit
Копирайтер	Nikola Salim
Арт-директор	Rafael Beretta
Арт-директор	Juliana Utsch
Арт-директор	Yan Esteves
Agency Producer	Ricardo Magozo
Agency Producer	Pedro Lazzuri
Agency Producer	Mariana Golpian
Agency Producer	Natasha Zaminiani
Creative Technologist	Marcio Bueno
Creative Technologist	Victor Odo
Менеджер проекта	Suelen Mariano
Animation Company	FCB Brasil, São Paulo
Продакшн Студия	Saigon, São Paulo
Director	Silvio Cunha
Исполнительный продюсер	Marcelo Altschuler
Оператор-постановщик	Felipe Hermini
Editor	Rodrigo Resende
Редактор	Eduardo Dória
Art Assistant	Pevê Azevedo