| Заголовок | LifeStreams |
| Агентство | Wunderman Thompson Lima |
| Кампания | LifeStreams |
| Рекламодатель | Peruvian Cancer Foundation |
| Бренд | Peruvian Cancer Foundation |
| Дата первой трансляции/Публикации | 2009 / 2 |
| Бизнес сектор | Информированность о болезнях, группы поддержки и ассоциации |
| Слоган | We made influencers donate the most important thing they have: Their audience of millions |
| История | The International Day Against Cancer goes unnoticed every year in Peru. Due to this, cancer patients don´t have the opportunity or the means to make themselves be heard and make people get involved with their struggle. Therefore we gave a voice to child cancer patients from the Peruvian Cancer Foundation, making everyone understand their condition and motivating them to donate by splitting the screen through a double streaming on Instagram combining two faces simultaneously with the new function Go live with a friend. |
| Проблема | The International Day Against Cancer goes unnoticed every year in Peru. Due to this, cancer patients don´t have the opportunity or the means to make themselves be heard and make people get involved with their struggle. |
| Результат | We achieved in only 24 hours with 0 investment: • More than 51 million media impressions • Conversations about our Foundation increase in 1228% • We multiply x10 our number of donors • Average donation of 14$, 120% more than a common day • Collect in 1 day more than we collected in the last 6 months |
| Тип медиа | Социальные медиа |
| Длина | |
| Больше информации | https://fpc.pe/ |
| Генеральный креативный директор | Bruno Reggiardo |
| Head of Art | Augusto Landauro |
| Креативный директор | Romy Dominguez |
| Интерактивый копирайтер | Pedro Bergelund |
| Интерактивый копирайтер | Geraldine Marcos |
| Интерактивый копирайтер | José Sarmiento |
| Интерактивый копирайтер | David Ayllón |
| Lead Art Director | Percy Honores |
| Account Management Team | Fiorella Rojas |
| Account Management Supervisor | Jimena Lau |
| Social Media Team | Cynthia Maco |
| Производство (Агентство) | Voing Studio |
| Co-Film Director | Henry De la Cadena |
| Video editing | Juan Pacheco |
Больше работы
СМОТРЕТЬ ВСЕBank on Equality (123s)
- БРЕНД:
- Scotiabank
- АГЕНТСТВО:
- Wunderman Thompson
Bank on Equality (Film Case 43s)
- БРЕНД:
- Scotiabank
- АГЕНТСТВО:
- Wunderman Thompson
Equality Time
- БРЕНД:
- Coca-Cola Company/INCA KOLA
- АГЕНТСТВО:
- Phantasia | Wunderman