Philadelphia - "It’s Simply Better with Philadephia 1"

Ogilvy UK

Ogilvy UK London, United Kingdom

2271

Бренд: Philadelphia
Страна: United Kingdom

Рекламодатель: Mondelez

Заголовок	It’s Simply Better with Philadephia 1
Агентство	Ogilvy UK
Кампания	It’s Simply Better with Philadephia
Рекламодатель	Mondelez
Бренд	Philadelphia
Дата первой трансляции/Публикации	2023 / 3
Продукт	n/a
Бизнес сектор	Сыр
Слоган	it’s simply better with Philadelphia
История	The light-hearted multi-channel campaign celebrates the high-quality taste of the nation’s favourite cream cheese and reminds the UK that a simple spread of Philly can transform the everyday into something seriously special. The creative features mouth-watering visuals alongside relatable messages to remind people that Philadelphia’s delicious taste elevates whatever snack, meal, or moment you put it in. Running until late April, Simply Better can be seen across rail and roadside OOH, online video and social media, plus in-store and owned channels. One advert shows Ritz biscuits by themselves, paired with another advert next to it that sees the biscuits now accompanied by delicious creamy Philadelphia. Between them, the two placements state that if there’s “one thing we can all agree on... it’s simply better with Philadelphia”.
Тип медиа	На открытом воздухе / вне дома
Менеджер по рекламе	Kirsten McPherson
Менеджер по рекламе	Raphael Capitani
Менеджер по рекламе	Nancy Galvin
Креативный директор	Andy Davis
Креативная команда	Bernard Burton
Креативная команда	George Walters
Approval Client	Peter Park
Директор рабочей группы клиента	Kathryn Smith
Стратегический директор	Edward Perenyi
Менеджер проекта	Phoebe Salter
Продакшн Студия	Prodigious UK
Creative Director	Andy Davis
Creative Team	Bernard Burton & George Walters
Design Team	Joe Glover, Edie Paskin
Client Lead	Peter Park
Account Director	Kathryn Smith
Strategy Director	Edward Perenyi
Project Manager	Phoebe Salter
Offline Production	Sue Streatfield
Art-Buying	Ross Walker