Zalando - " Clothes Reborn with Pride (Film Case)"

180heartbeats + JvM

180heartbeats + JvM Warszawa, Poland

3852

Это объявление является частью "ACT Responsible Collection"

Бренд: Zalando
Страна: Poland

Рекламодатель: Zalando

Заголовок	Clothes Reborn with Pride (Film Case)
Агентство	180heartbeats + JvM
Кампания	Clothes Reborn with Pride
Рекламодатель	Zalando
Бренд	Zalando
Дата первой трансляции/Публикации	2020 / 8
Бизнес сектор	Интернет розничной торговли, Интернет-магазин
философия	Zalando, Europe’s leading online platform for fashion joined forces with the Polish brand MISBHV and the NGO Campaign Against Homophobia to create clothes with a socially important message. They were made from destroyed clothes that LGBTQIA+ people wore during the attacks. The aim of the campaign "Clothes reborn with pride" is to share real stories that prove the scale of homophobia in Poland and to support the Campaign Against Homophobia by sponsoring their legal and psychological support programs. In recent days, the situation of the LGBTQIA+ community in Poland has been constantly deteriorating. LGBTQIA+ activists were arrested and charged after hanging the rainbow flag on Warsaw monuments, opposition lawmakers wore multicolor clothing and masks in a protest in Parliament. At the same time, we observe increased police aggression against those taking part in protests to support the arrested activists. The protests take place in the largest cities across Poland. During the recently ended presidential campaign in Poland, Andrzej Duda who won this election said "LGBT is not people - it's ideology. The main film published on the social media channels of all partners empowers the voice of the LGBTQIA+ community which is persecuted in Poland and reflects the dangers they face on a regular basis all over the Country. In addition to dedicating clothes to the LGBTQIA+ community in Poland, the Zalando brand has decided to support it by sponsoring selected programs run by Campaign Against Homophobia. They are addressed to victims of violence seeking legal and psychological support. - It is extremely important that widely recognized brands, such as Zalando, engage in social campaigns and speak out about discrimination - adds Jakub Lendzion from the Campaign Against Homophobia.
Тип медиа	Интегрированные медиа / 360 Активация
Длина	101 seconds
Продакшн Студия	F25 Production House
Главный креативный директор	Mikołaj Sadowski
Partner	Mikołaj Sadowski
Креативный директор	Tomasz Bujok
Арт-директор	Adrian Zwierzyński
Копирайтер	Kamil Kuć
Стратегический планировщик	Artur Leśniak
Управляющий директор	Magdalena Kozanowska
Коммерческий директор	Radosław Smorga
Делопроизводитель	Katarzyna Guzik
Social Media & PR Director	Dawid Kazmierczak
PR-менеджер	Magdalena Łukasiuk
Junior PR Specialist	Hanna Gnatowska
Директор	Mikołaj Sadowski
Оператор-постановщик	Igor Połaniewicz
Оператор-постановщик	Dominik Panasiuk
Focus Puller	Sebastian Obuchowicz
Механик	Paweł Satala
Звук	Maniek Dziedzic
Интернет / осветитель	Grzegorz Miłej
Интернет / осветитель	Łukasz Gaweł
MUA	Olivia Nowicka
Camera	The Out Of Frame
Camera	Panavision
Lighting	Cinelight
Аудио послепроизводственный этап	Ania Bielińska
Аудио послепроизводственный этап	Darek Podhajski
Аудио послепроизводственный этап	GŁOŚNO
Продюсер	Monika Wagner
Продюсер	Marcin Dworucha
Управляющий производством	Olek Kmiecik
Координатор производства	Anna Oryl
Помощник производства	Małgorzata Szmist
Послепроизводственный этап	F25 Production House
Редактор	Marek Skorupski
Online Artist	Piotr Gaudasiński
Online Artist	Jan Obrębowski
Online Artist	Radek Kozera