| Заголовок | Trapped in the 90s |
| Агентство | McCann Spain |
| Кампания | IKEA 25 ANNIVERSARY "Trapped in the 90´s" |
| Рекламодатель | IKEA |
| Бренд | Ikea |
| Posted | Ноябрь 2022 |
| Бизнес сектор | Бытовая техника, мебель и садоводство |
| История | IKEA arrived in Spain 25 years ago, and that moment marked the birth of a new generation who don’t know life without the brand: the IKEA natives.As a result of this insight, the strategy was key to demonstrate the impact IKEA has had on our homes. We picked six of these IKEA natives and invited them to take a horrific trip in time to the 1990s in the form of a reality show.In over 100 hours of filmed content, these Gen Zers had to survive a house with an explosive stove, heavy itchy blankets, rotary phones, smoky mirrors, and dim lights... But in this nightmare, there was a ray of hope—the “IKEA paradise,” where new products were given to those who won challenges, making their lives a little bit more comfortable. |
| Тип медиа | Digital |
| Главный креативный директор | Emiliano Gonzalez De Pietri |
| Креативный директор группы | Álvaro López |
| Креативный директор группы | Martín Subercaseaux |
| Арт-директор | Lorena Álvarez |
| Копирайтер | Agustina Lavignasse |
Больше работы
СМОТРЕТЬ ВСЕTrapped in the 90´s
- БРЕНД:
- Ikea
- АГЕНТСТВО:
- McCann Spain
The Cemetery
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- АГЕНТСТВО:
- McCann Worldgroup Spain
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- БРЕНД:
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- АГЕНТСТВО:
- McCann Worldgroup Spain
The Hospital
- БРЕНД:
- DGT
- АГЕНТСТВО:
- McCann Worldgroup Spain
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- БРЕНД:
- DGT
- АГЕНТСТВО:
- McCann Spain