| Заголовок | Made of Defeat – A Photographic Tale. 1 |
| Brief | In 2013 one of Germany’s oldest democratic parties had so few votes that it was forced to leave parliament. Five years later it was back, with an all-new approach triggered by their defeat. “Made of Defeat": a photographic tale that disrupted the whole culture of political advertising. No smiling faces. No Photoshop. No success stories. Just the unfiltered truth. On election day the Free Democratic Party was returned to parliament. A victory made of defeat. |
| Агентство |
HeimatTBWA\
|
| Кампания |
Free Democrats Made of Defeat – A Photographic Tale.
|
| Рекламодатель |
Free Democratic Party
|
| Бренд |
Free Democratic Party
|
| Posted | Ноябрь 2018 |
| Бизнес сектор | Правительство и другие органы
|
| История | Democracy is threatened. In 2013 one of Germany’s oldest democratic parties had to leave the parliament. Five years later they were back. With an all new thinking triggered by their defeat. “Made of defeat” A photographic tale that disrupted the whole culture of political advertising. No smiling faces. No Photoshop. No success stories. Just the unfiltered truth. A documentary showing the hard way back. The rethinking. The vulnerability. The inner fights. “Made of defeat” changed the whole culture of political advertising. Some media even discussed every single picture of the film. On election day the Free Democratic Party returned to the parliament. With more than twice the result compared to 2013.A victory – made of defeat. |
| Тип медиа |
Печать
|
| Креативный директор |
Matthias Storath
|
| Копирайтер |
Felix Brockmeyer
|
| Копирайтер |
Sebastian Stumpf
|
| Копирайтер |
Berthold Brodowski
|
| Арт-директор |
Felix Steiner
|
| Арт-директор |
Esra Gülmen
|
| Фотограф |
Daniel Rosenthal
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| Продюсер агентства |
Charlotte Kühn
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| Графический дизайнер |
Martin Glöckner
|
| Графический дизайнер |
Tim Krieger
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| Графический дизайнер |
Oliver Kindermann
|
| Графический дизайнер |
Bogdan Rackow
|
| Главный креативный директор |
Guido Heffels
|
| Главный креативный директор |
Matthias Storath
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| Стратегический планировщик |
Andreas Mengele
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| Редактор |
Jonas Schubert
|
| Редактор |
Marco Thau
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| Редактор |
Jan Lagowski
|
| Менеджер социальных медиа |
Sven Goldbach
|
