Продюсер Продакшн Студии
at
Flickorna Larsson
| Заголовок | The voice of change |
| Brief | The Voice of Change is an innovative radio spot recorded over seven months. It follows a transgender person’s journey from female to male, solely via the sound of his voice. For every shot of testosterone, Alex made a new voice recording. The recordings were then combined into a message of tolerance for EuroPride 2018. |
| Агентство | Åkestam Holst /NoA |
| Кампания | The Voice Of Change |
| Рекламодатель | Europride |
| Бренд | Europride |
| Posted | Февраль 2018 |
| Бизнес сектор | Выставки, события и фестивали |
| История | In over 60 countries in the world, changing your gender is illegal. Which makes being who you are a crime. To raise awareness for transgender rights, we recorded an important message with the help of Alex. A transgender person in transition from female to male. The Voice of Change is a transgender person’s journey to becoming the person he was meant to be, and a message that gives a voice to transgender people all over the world. Welome to EuroPride 2018 in Stockholm and Gothenburg this summer. Whoever you are. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Продакшн Студия | Flickorna Larsson |
| Креативный директор | Magnus Jakobsson |
| Копирайтер | Stephanie Moradi |
| Арт-директор | Eva Wallmark |
| Продюсер Продакшн Студии | Daniel Kilgren |
| Продюсер Продакшн Студии | Karolina Kilgren |
| Продюсер Продакшн Студии | Olle Eronn |
| Планировщик счета | Karl Wikström |
| Специалист по работе с заказчиками | Michaela Winckler |
| PR | Ida Persson |