| Заголовок | Kwittfluencer |
| Brief | Influencers on Instagram. Celebrities? Narcissists? Sales people? To promote the new peer-to-peer mobile payment feature, Kwitt, this campaign for German bank Sparkasse satirised influencer culture by creating an extremely unlikely "public figure" and getting him to strike familiar poses. The campaign mercilessly ridiculed everything and everyone that treads the thin line between advertising and self-promotion on Instagram. As he says: "Totally authentic." |
| Агентство | Jung von Matt AG |
| Кампания | Kwittfluencer |
| Рекламодатель | Sparkasse – public Bank of Germany |
| Бренд | kwitt |
| Posted | Ноябрь 2018 |
| Бизнес сектор | Банковские и финансовые услуги, инвестиции, биржевые маклеры |
| История | Now Kim Kardashian, Cameron Dallas and Kendall Jenner have one more thing in common: Sparkasse, Germany’s biggest bank. To promote its peer-to-peer mobile payment feature, Kwitt, Sparkasse has turned Instagram fame into a laughing stock, by mercilessly ridiculing everything and everyone that treads the thin line between advertising and self-promotion on Instagram. |
| Тип медиа | Digital |
| Креативный директор | Johannes Hicks |
| Креативный директор | Frances Rohde |
| Креативный директор | Evilda Nikander |
| Копирайтер | Anne-Marie Brandner |
| Копирайтер | Benjamin Baum |
| Арт-директор | Franziska Krüger |
| Арт-директор | Sarah Dornieden |
| Арт-директор | Angela Järmann |
| Фотограф | Hans Starck |
| Исполнительный креативный директор | Till Eckel |
| Управляющий директор | Sven Rebholz |
| Оператор-постановщик | Tobias Koppe |
| Директор по обслуживанию клиентов | Alexandra Backhaus |
| Менеджер проекта | Carolin Spahn |
| Concept Creative | Ole Nagatis |
| Консультант по соц. сетям | Paul Sackmann |
| Менеджер социальных медиа | Björn Trakowsky |