| Заголовок | A warning from the future |
| Агентство | McCann Health |
| Кампания | A warning from the future |
| Рекламодатель | GSK Consumer Healthcare |
| Бренд | Cervical cancer vaccine |
| Posted | Июнь 2018 |
| Бизнес сектор | Здоровье и фармацевтические изделия |
| История | Young women in China just didn't want to hear about cervical cancer or the vaccine to prevent it. So a film was launched in which "the future self" of a famous actress warns her about the deadly disease that she will face. To get tickets for the screening, young women had to take a selfie and send it. When they attended the film, the received an edited selfie - artificially aged to make them look 30 years older - with a similar warning, urging them to get vaccinated. |
| Тип медиа | Окружающий |
| Длина | |
| Президент | Connie Lo |
| Исполнительный креативный директор | Wendy Chan |
| Group Head | Samson Du |
| Арт-директор | Yinhao Wang |
| Специалист по работе с заказчиками | Susie Zhao |
| Technology Director | Ng KitBun |
| Продюсер | Vanessa Wen |
| Продюсер агентства | Dora Zhou |
| Associate Account Director | Verena Lam |
| Креативный директор | Chanfron Zhao |
| Креативный директор группы | Danny Li |