| Заголовок | Facial Recognition |
| Агентство | BBH Singapore |
| Кампания | Facial Recognition |
| Рекламодатель | AB Inbev |
| Бренд | Harbin Beer |
| Дата первой трансляции/Публикации | 2019 / 1 |
| Бизнес сектор | Пиво, сидр, лагерное пиво |
| философия | While the rest of the world counted down to welcome 2019, Harbin Beer took a more personal approach and counted down to young Tian Jimo’s exact time of birth to welcome this young lady into adulthood. Tian Jimo and Tian Jichu are none other than a pair of twins who made news as babies born across two millennia with the former entering the world at 23:59 hours on 31st December, 2000 and her twin sister born two minutes later on 1 Jan 2001, 00:01 hours. Anheuser-Busch InBev (AB InBev) owned beer brand Harbin Beer, in collaboration with BBH China decided to search for Tian Jimo, the last person to turn 18 in the country in 2018 and celebrate her coming of drinking-age with a surprise party and an unforgettable gift– her own personal Harbin Beer tap and a lifetime supply of Harbin Beer. The beer brand took it further by building a facial recognition feature into the tap that identifies Tian Jimo so that it can only be activated by her. The agency used photos supplied by Tian Jimo’s family and applied an IoT valve lock with AI Machine Learning to develop a beer valve that unlocks on face recognition. Now Tian Jimo’s face is the key to her very own beer tap. |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | China |
| Копирайтер | Vincent Xing |
| Арт-директор | Feng |
| Planner | Hubert Mou |
| Исполнительный креативный директор | Yinbo Ma |
| Главный креативный директор | Arthur Tsang |
| Креативный директор | Selwyn Low |
| Креативный директор | Darren Leong |
| Креативный директор группы | David Ding |
| Group Account Director | Scarlett Xi |
| Арт-директор | Anfia Lin |
| Production Manager | Ken Wang |
| Ассоциированный креативный директор | Penny Wang |
| Creative Technology Director | Neil Nand |
| Делопроизводитель | Logan Lo |
| Executive Producer | Weisian Lee |
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СМОТРЕТЬ ВСЕYour Future Self
- БРЕНД:
- Harbin Beer
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- Bartle Bogle Hegarty Shanghai