Заголовок | Disarm The Roads (Case Film) |
Заголовок (оригинальный язык) | Désarmons nos routes |
Агентство | TBWA\PARIS |
Кампания | #DisarmTheRoads |
Рекламодатель | VICTIMES & CITOYENS |
Бренд | Victimes & Citoyens |
Дата первой трансляции/Публикации | 2021 / 2 |
Бизнес сектор | Безопасность дорожного движения |
философия | Shopping, going to work, taking the children to school, going out with friends... All these situations remind us that driving is a common everyday act that can lead to risky behaviour. These behaviours can have dramatic repercussions, turn against oneself, take the life of an innocent person, or even a loved one. "Calling while driving, driving too fast or pushing the limits of fatigue... These are three behaviours that are all too often common and on top of the list of causes of fatal accidents on the roads. The communication campaign highlights the moment when everything changes permanently, as in the use of firearms. This is why we have chosen to join forces with the association “Victimes & Citoyens” to convey this message in the hope that its creative territory will encourage reflection and changes behaviours", declares Anne Lavaud, General Delegate of “Association Prévention Routière”. We know our vehicles, we use them regularly and for some we pamper them. However they remain, misused, lethal weapons for oneself or for others. |
Тип медиа | Digital |
Длина | |
Продакшн Студия | \ELSE |
Производство аудиофонограмм | \ELSE |
Менеджер по рекламе | Coline Gosselin |
Менеджер по рекламе | Julien Thibault |
Менеджер по рекламе | Anne Lavaud |
Agency Manager | Louis Mainbourg |
Agency Manager | Julia Montagu |
Agency Manager | Emmanuelle Escalere |
Agency Manager | Jonathan Serog |
Стратегический планировщик | Sarah-Louise van Uden |
Исполнительный креативный директор | Faustin Claverie |
Исполнительный креативный директор | Benjamin Marchal |
Арт-директор | Nicolas Duval |
Арт-директор | Morgane Alexandre |
Арт-директор | Sébastien Skrzypczak |
Продюсер печати | Corinne Desouches |
Продюсер печати | Corinne Buys |
Главный исполнительный директор (CEO) | Maxime Boiron |
Продюсер | Léa Gosselin |
Продюсер | Jennifer Bauche |
Помощник производства | Lucile Waechter |
Директор | Clément Lefer |
Моделирование | Jacques-Edouard Largy |
Моделирование | Elie Duponchel |
Props | Karine Marques Ferreira |
Послепроизводственный этап | Rajae Faloss |
Head of Music/Sound | Olivier Lefèbvre |
Звук | Fanny Mithois |
Звук | Mélanie Bourdet |