Заголовок | Fingerprints_man |
Агентство | McCann Prague |
Кампания | Fingerprints Portraits |
Рекламодатель | Mastercard Europe |
Бренд | Mastercard |
Дата первой трансляции/Публикации | 2019 / 4 |
Бизнес сектор | Кредитные карты |
Слоган | Mastercard ID Check. Now you can use both Touch ID and Face ID for more security. |
История | Mastercard, as an innovative technological company, wanted to raise awareness about its ID Check – the usage of best biometrics for safer payments. And by connecting the two most sophisticated ones - fingerprint and face recognition – we’ve created a series of portraits using only fingerprints. Around 1,050,000 fingerprints taped on canvas to create very realistic portraits; thus suggesting the very thin probability of matching such a complex security filter. We invited a renowned artist - Jan Petrov - to paint the portraits using only fingerprints and exhibit them in the prestigious SmetanaQ Gallery, at the Authentication & Biometry press conference. The audience witnessed live how the artist crafted such a portrait. We auction the resulted artwork, and people could buy it with face recognition payment. |
Тип медиа | Плакат |
President Creative Europe, Global ECD | Adrian Botan |
Главный креативный директор | Razvan Capanescu |
Исполнительный креативный директор | Roy Cohen |
Senior Creative | Hetu Negri |
Senior Creative | Juan Ignacio Peirano |
Креативный директор группы | Klara Palmer |
Арт-директор | Ondřej Kroupa |
Арт-директор | Otakar Čihák |
Копирайтер | Adam Roučka |
Маляр | Jan Petrov |
Senior Account Manager | Ruta Buciunaite |
Директор рабочей группы клиента | Radka Bušová |
Специалист по работе с заказчиками | Monika Semerádová |
Creative Excellence Manager Europe | Carmen Bistrian |
PR & Communications | Alice Reindlová |
DTP | Robert Benjamin Mulderer |
Продюсер агентства | Kamila Tehranian |
Продюсер агентства | Antonin Milata |
Movie Director | Ondřej Urbanec |