| Заголовок | Me Too Act Too (#MeToo #ActToo) |
| Агентство | FCB/SIX |
| Кампания | Me Too Act Too |
| Рекламодатель | Me Too Movement |
| Бренд | Me Too |
| Дата первой трансляции/Публикации | 2020 / 10 |
| Бизнес сектор | Благотворительные организации, фонды, волонтеры |
| История | The FCB/SIX team is working with #metoo founder Tarana Burke, whose mission is to demonstrate that #metoo is more than just a hashtag by showing not only victims but advocates and allies alike how they can take tangible actions to join the fight against sexual violence, which is on the rise during COVID. When a user completes an action at the digital hub, they are given a unique block that gets added to a blockchain-powered indelible record, creating a new way to write history. Each block becomes a piece of a digital mural honoring the movement’s iconic forebears, and the campaign is carried out with other creative extensions, such as digital billboards that go live in Times Square on October 15. |
| Тип медиа | Веб-фильм |
| Длина | |
| Больше информации | ActToo.MeTooMVMT.org |
| Послепроизводственный этап | Alter Ego |
| Главный креативный директор | Ian Mackenzie |
| Творческий партнер | Fred Levron |
| Главный креативный директор | Karin Onsager-Birch |
| Исполнительный креативный директор | Colin Craig |
| Арт-директор | Noella Choi |
| Ассоциированный креативный директор | Andrew Bernardi |
| Арт-директор | Alice Blastorah |
| Арт-директор | Sarah Ranney |
| Копирайтер | Erika Yost |
| Креативный директор | Kyle Lamb |
| Копирайтер | Alex Ieletzky |
| Esra Tasdemir | |
| Копирайтер | Dana Kingstone |
| Копирайтер | Adrianna Casuga |
| Копирайтер | Paula Purdon |
| Ретушер | David Woodger |
| Стратег | Simran Kaur |
| EVP Global Strategy Officer | Fern Potter |
| EVP | Anna Percy-Dove |
| Strategy | Anna Percy-Dove |
| Senior Business Analyst | Aditi Raina |
| Дизайнер восприятия пользователем | Tony Di Ciero |
| Global President | Andrea Cook |
| Lead Account Director | Fraser Jackson |
| Lead Senior Integrated Producer | Ashley Whitaker |
| Менеджер проекта | Gillian Morrison |
| Продюсер Продакшн Студии | Kat Forester |
| Chief Technology Offier | Jacob Ciesielski |
| Director of Technology | Luiz Costa |
| Senior QA | Natalia Zadorozhna |
| Back-End Developer | Christopher Ghouchandra |
| Data Architect | Val Nasquidashvili |
| Developer (banners) | Quy Ngo |
| Разработчик | Heung Lee |
| Программист | Heung Lee |
| Консультант | James Durham |
| Global Chief Marketing Officer | Brandon Cooke |
| Директор | Alison Lutsky |
| Global Initiatives | Alison Lutsky |
| Продакшн Студия | Stink Films |
| Редакционная компания | School Editorial |
| Executive Director & Founder | Tarana Burke |
| Chief Executive Officer | Dani Ayers |
| Chief Communications Officer | Denise Beek |
| Operations & Finance Associate | Candice Crawford |
| Digital Strategist | Luann Tan |
| Communications Strategist | Kellee Terrell |
| Programs Consultant | Nikita Mitchell |
| Former Social Work Fellow | Becca Litwin |
| Special Projects and Global Consultant | Celeste Faison |
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