| Заголовок | A Whopper of a Secret |
| Агентство | BBH |
| Кампания | Whopper of a Secret |
| Рекламодатель | Burger King |
| Бренд | Burger King |
| Posted | Январь 2020 |
| Бизнес сектор | Рестораны и кафе быстрого приготовления |
| философия | Strategy: We’re talking to the “disbelief” generation. Those cynical towards news, who don’t fall for appearances and don’t shy away from calling lies out. Those who understand facts but have a hard time believing anything they can’t see for themselves. And if there is something we can show them is that Whopper does not only mean flame-grilled, fresh and tasty, but that it also stands for big. Creative Idea: The Whopper of a Secret. What better way to show the nation how big in size the Whopper actually is that by comparing it to our timeless antagonist? That’s why we hid a Big Mac behind every Whopper ad we’ve made in 2019 - yes, no joke, every piece of print, TV and instore - so that everybody can see for themselves. Go back and check all our ads. There is really no need for words. Just eyeballs. |
| Проблема | Get more people agreeing that a Whopper is a big substantial meal. While The Whopper is adored for its size outside the UK, many Brits still do not seem to be aware of how considerably big it actually is. Think about it, we could tell you about the actual size of a Whopper all day long but how do we make sure you come to the realisation yourself? That is why we needed to set the record straight once and for all and prove to the nation that Whopper means big. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Главный креативный директор | Ian Heartfield |
| Директор по маркетингу | Katie Evans |
| Head of Brand Communications | Soco Nunez |
| Бренд-менеджер | Suzi Hoy |
| Креативная команда | Thomas Devenport |
| Креативная команда | Aubrey O'Connell |
| Креативный директор | Fred Rodwell |
| Стратегический директор | Saskia Jones |
| Head of Strategy | Ben Shaw |
| Директор рабочей группы клиента | David White |
| Специалист по работе с заказчиками | Laura Huber |
| Продюсер агентства | Nnena Nwakodo |
| Продакшн Студия | Black Sheep Studios |
| Дизайнер | Christian Tunstall |
| Редактор | Gus Melton |
| Директор | Korrie Powell |
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