Заголовок | Three Nuns |
Агентство | McGarrah Jessee |
Кампания | Unexpectedly True Stories |
Рекламодатель | Frost Bank |
Бренд | Frost Bank |
Дата первой трансляции/Публикации | 2024 / 1 |
Бизнес сектор | Банковские и финансовые услуги, инвестиции, биржевые маклеры |
философия | Today, January 22, Frost Bank, a top 50 U.S. bank, launched its new and modern marketing campaign that remains true to the bank’s timeless values, and is designed to reflect the unique experience Frost provides to customers every day. What you need to know: · Vibrant and active, Frost’s new brand look has an energy and life to it, just like the people who are at the heart of who Frost is. Frost finds the balance between being rooted in history and looking forward – so they’ve created a timeless look. · To pair with the fresh look, Frost’s new campaign tagline – Exactly What You Unexpected – is rooted in how the bank does things differently from the rest of the industry. On any given day, they’re going above and beyond for customers and are Exactly What You Unexpected from a bank. · Titled "Unexpectedly True Stories," the campaign features a series of films illustrating real-life scenarios where Frost's customer care went above and beyond; acts of kindness and generosity so unexpected, they almost don’t seem real. All delivered with a delightful mix of humor and heart. · Frost has always been different from other banks, driven by its commitment to making people’s lives better which is reflected through the products and services they offer. · In the spirit of the brand’s tagline and approach, the campaign stories are not only unexpected, but they are also told in an unprecedented way. While countless brands have used testimonials in their marketing and many have broken the fourth wall, the creative team used people who are behind the scenes in the ad to interrupt the spot and discuss how unbelievable the stories are. · The films were developed by an all-female agency team at McGarrah Jessee and a female-owned production company. |
Тип медиа | Телевидение |
Длина | |
Звуковой дизайн компании | Digital Domain |
Associate Creative Director/Art Director | Aubrey Day |
Senior Copywriter | Jane Goodwin-Bell |
Creative Director/Art | Stephanie Cain |
Creative Director, Copywriter | Natasha O’Rourke |
Creative Director/Design | Shannon MacNeilage |
Продюсер исполнительного агентства | Abby Hinojosa |
Продюсер агентства | Sean Phung |
Group Account Director | Anne Ramsburg |
Директор бренда | Megan Epstein |
Brand Supervisor | Alexandra Barba |
Associate Director of Strategy | Mike Quan |
Директор по стратегии | Jennifer Hruska |
Главный креативный директор | Tim Roan |
Senior Designer/title cards | Meredith Callaway |
Designer/end graphics | Mike Ricks |
Директор по вопросам бизнеса | Tanille Day-Walker |
Дизайнер | Shannon Healey |
Дизайнер | Courtney Ewan |
Social Animation | McJ Content Studio |
Social Animation | Mike Ricks |
Social Animation | Clark Moreland |
Менеджер проекта | Hannah Wheeless |
Директор по маркетингу (CMO) | Blair McGrain |
Менеджер по рекламе | Katie Keating |
Менеджер по рекламе | Monica Barrera |
Client Creative Director | Craig Vitello |
Продакшн Студия | Spark & Riot |
Директор | Nalle Sjöblad |
Оператор-постановщик | Mikael Gustafsson |
Линейный продюсер | Cindy Fertitta |
Линейный продюсер | Petteri Lehtinen |
Исполнительный продюсер | Summer Griffiths |
Исполнительный продюсер | Ana de Diego |
Редактор | Sean Stender |
Редакционная компания | Cut & Run, Santa Monica |
Заместитель редактора | James Kracht |
Редакционный продюсер | Jacklyn Sandoval-Roman |
Finishing | Company 3 |
Senior Colorist | Tim Masick |
Музыка | Marmoset |
Музыка | Butter Music |
Chief Engineer | Chris Erlon |
Производство фото | Dmb |
Фотограф | Lauren Maccabee |